Red Bull Case Study Essay

1. What is the case all about? 2. What created Red Bull’s success? Where is the core franchise and benefit? Has the product’s positioning changed over time? What is the role of alcohol mixing to Red Bull’s success? 3. What is Red Bull’s success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgment? 4. Why did the first U.K launch go awry? 5. What changes were made for the U.S market? Should other changes be considered? 6. Assume tough competition is coming. How can Red Bull protect its franchise? What actions would you recommend? 7. What should Red Bull’s competitors do? Coke? Pepsi? Anheuser-Busch? 8. If you were an investor in Red Bull, would you take your money and run or stay for the long haul? Needless to say, the brand has developed an image for power, speed, and recklessness1, and dominates the energy drink market all across the globe. As can be seen in Pricing Strategies, the energy drink is marketed as a premium product. Special ingredients like taurine and alpine spring water in addition to a high concentration of caffeine in a can half the size of other energy drinks are used to differentiate Red Bull from competitors Red Bull is known primarily for its dominating position in the energy drink business, selling its Red Bull Energy Drink. In Austria, the company has also started its own TV channel, called Servus. TV, and a cell phone service called â€Å"Red Bull Mobile†2 Red Bull sponsors not only many extreme sports athletes3, but also a Formula 1 racing team that won both the constructors’ and drivers’ championship in 2010 and 20114 Red Bull CEO Dietrich Mateschitz has also created the foundation â€Å"Wings for Life†, which seeks to support people suffering from paraplegia. The ultimate goal of the foundation is to make paraplegia curable5. Red Bull product was positioned not for specific occasions, but rather for a range of occasions. With the flexible brand positioning â€Å"Revitalizes Body and Mind,† Red Bull touted itself as suitable for such occasions such as when a long day is over, and a long night starts. On long sleep – inducing motorways. During intensive working days when the  date planner is filling up, and your energy reserves are emptying out.

Seven Deadly Sins

Memoir/ Reflection Essay The seven deadly sins are always view in a negative way. Well since they are considered sins I guess they will ways be viewed that way. Like Pride is the desire to be better than everyone and love only oneself. Wrath is to have uncontrollable feeling of hatred and anger. Greed is to have a very excessive or plundering desire and pursuit of wealth, status, and power. Gluttony is excessive desire for food, or its withholding from the needy. Sloth is the failure to apply your talents and gifts by being lazy. Lust is excessive thoughts or desires of a sexual nature. Envy is to be jealous of what someone or something you lack. But I think there is something good about the sins also. People never think about how these sins could be contributed into something good. Pride or Vanity is a dangerous yet sometimes helpful thing to have. It can help you show why your the right person for a job or why you deserve something more than someone else. But it can also lead to a lot of negative things as well. It can make you sound too full of yourself or make you sound cocky leading to people starting to find you annoying or even making them so jealous of you they start to hate you. So its on you to decide what is more important, either having the people you know and love hate you for what you have or on the other side having them love you for your accomplishments. I feel like vanity is the sin that could make you or break you depending on how you spin it. Wrath or as it's more commonly known Anger is a sin that people experience more with other people or things than just by themselves. I feel wrath is the most violent of the sins as it is the act of people hating other people and with hate people tend to hurt others either physically or emotionally out of rage or revenge. We have seen wrath at its worst when the Twin Towers were crashed into. People led from being depressed to being so mad that our military had a dramatic increase just because people wanted to get back at the third world countries involved. But in turn that anger also led to our country being more patriotic than ever before. We have had more support from our civilians because of this Wrathful feeling, So I feel wrath is a important part in everyday lives whether good or bad. Avarice or Greed is what most people see as the root of evil. It goes back to the story of Eden where Adam and Eve were tempted into eating the apple from the tree. But these days People are greedy for a variety of reasons, the most commonly being money. The second most common reason would tie into people just wanting more than everyone else. But sometimes that's not always a bad thing. I have seen people use greed to a good advantage. A prime example would be how greed led the economy to be great before this war. We wanted more so we spent more which led to people having more jobs and more work time to make the things we wanted to buy. So yes I think greed can be a evil thing but also as a great thing. Gluttony is a tricky sin to say the least. Most commonly seen as the act of eating too much, it is actually just when you over indulge in anything. You could over indulge in time spent on something specific like how much time you spent trying to beat a certain game or time spent arguing over a certain point. But when related to food you can see Gluttony when people eat too much food or when people add things to their food just to have a more satisfying taste instead of just eating to sustain life. I personally see gluttony as a growing satisfaction in peoples lives all around me. People love to eat, and again it can't be all that bad because it does still help out economy if we keep buying more and more food even if we don't need it. Sloth or better known as laziness is a sin everyone goes through at some point in everyday we live. Whether its not wanting to get up and do what we have to do or wasting time not pursuing things that we have the skills to do just because we don't want to use them. Personally I see sloth as the window to a wasted life. We all have things we wish we could do but are to slothful to start. I used to play a lot of instruments as a kid and now a days I don't play but i wonder if I did what could of happened. But again sloth, like every other sin is not always bad. Maybe your slothful while trying to think of details for something like a wedding or even a paper your writing. You waste all this time just thinking instead of rushing through it that it may actually turn out to be a very good piece of writing. some things in life just take a little waste of time to make sure everything's right. Lust is a very satisfying yet depressing sin to think about. It is the act of wanting someone or something so bad you do anything you can to get it. I have seen lust used all over this world and it can sometimes be a very scary thing. It can lead to false love or rape and it can also lead to dictatorships. Lust is something people all feel but have to learn to control as well. The story of Alexander The Great is a perfect example. He lusted for control and territory and through this lust he became one of the greatest kings back in the old days. Now I feel lust could be a good thing as well but only if used right. Maybe your lust for someone can lead you to find out that you actually can fall in love with that person. You just have to learn to control your feelings and your cravings to allow yourself to do so. Envy is the sin that can trick your mind so well that you can't tell right from wrong. I have seen people being so envious of another it utterly destroys them emotionally and sometimes even physically. To be jealous of what other people have and look like is something that goes through every persons mind. You may ask yourself â€Å"Why are they so much better looking than me? † or even â€Å"Why can't I have that? â€Å". In my life I have felt this way just as much as everyone else but it lead me to learn that life isn't about what you do or don't have, but rather what you earn or what you do with what you have instead. The only way you can truly live happy is to realize your not like everyone else. Your you and there is nothing wrong with that fact. Now Envy can be a good thing to though. Maybe your not doing anything with your life. Maybe your not going to school or don't have a job yet you see everyone else doing it so you get so jealous you decide to do it yourself. That's not a bad thing at all. So I have learned don't be envious, but just learn and do what needs to be done to make your life the way you want it to be. The seven deadly sins could have two observations about them; good and bad. So I think people shouldn’t always go by the negative views about something. Instead of seeing the glass half empty, they should see it half full. But yet again it is the seven deadly sins so no matter what they are always going to be view in a bad way.

Combating Compassion Fatigue Essay Example | Topics and Well Written Essays - 1500 words

Combating Compassion Fatigue - Essay Example Burnout is one of the major concepts of compassion fatigue. The signs of burnout, according to Espeland (2006), includes that the nurses are always exhausted, they are cynical and feel detached, and they feel that they are ineffective. They also exhibit signs that include anger, depression, paralysis, feeling stuck, irritability, cynicism, bitterness and negativity towards others, the self, and the world (Espeland, 2006). Job stress is another concept of compassion fatigue, according to Chen et al. (2009). They state that signs of job stress include job absences, conflicts with staff members, depression, staff turnover, and inferior caregiving. The difference between job stress and burnout is that burnout is the result of unrelenting job stress, over a period of time, therefore job stress is a lessor version of burnout. Compassion fatigue itself is an expanded version of burnout. As stated below, compassion fatigue is really burnout plus the fact that the nurses have to deal with very sick and dying patients, much of the time, as with oncology nurses, who exhibit high levels of compassion fatigue. According to Bush (2009), the signs of compassion fatigue are that the nurse identifies and integrates the grief, emotions and fears of their patients, and this means that their own stress and emotional pain are exacerbated. The nurses experience a kind of vicarious trauma in these situations, as they absorb the emotions of their patient, and this affects the nurse’s perceptions of trust, safety, self-esteem, control, and intimacy (Bush, 2009). Nature of the Problems and their Causes The nature of the problem of burnout is that it results in severe mental fatigue and is an energy drain, according to Espeland (2006). Espeland (2006) states that burnout also results in depersonalization and a reduced feeling of accomplishment. Espeland (2006) further states that there are five work situations which might contribute to job burnout. One is that there is ambiguity on the job, as there is a lack of goals and information. No-win situations represent another type of employment issue which contributes to burnout, and this means that the manager is always dissatisfied, no matter how well the nurses perform. Role overload is the third situation, and this means that the nurses have too many responsibilities. Role conflict is the fourth situation, which means that there are conflicting responsibilities and the nurses feel pulled in different directions. The fifth situation is when the nurses are underpaid, despite the fact that they work hard. Compassion fatigue is slightly different from burnout, but described by Bush (2009) as being an expanded form of burnout. In this case, it is distinguished from burnout, according to Bush (2009) by the fact that, in addition to there being stressors in the workplace, like between

Compare and contrast research paper about the apocalypse - 1

Compare and contrast about the apocalypse - Research Paper Example As such, varying literature have endeavored to explain about the concept of the apocalypse as they can best imagine. Having seen that, it is important to compare and contrast such different writings about the apocalypse to analyze where there seem to be convergent of opinions. In the event of any similarity in opinions, it will still be hard to make a conclusion. No one has offered any reliable evidence that the apocalypse shall take the exact same way or as described by creative opinion of authors, actors and artist. Even so, such analyses do provide a rich background from which to postulate the possible occurrence. It is also not clear whether the anxiety do with the apocalypse are human being’s realm of fear or extreme creativity of prophesy. Whichever it may be , what then are the various concepts about apocalypse as presented by various authors. The poem Apostrophe To Man by Edna St. Vincent Millay has its version of apocalypse. According to Millay, man’s quest for knowledge is closely tied with the apocalypse. According to her, science and technology has contributed in making the human race very hostile to the extent that they have engaged in unwarranted wars that threaten to bring an end to the very civilizations that they have toiled to build. She observes that science has succeeded in making human life both long and short. While there may be facilities that human beings can use to improve life, they have also developed those that are capable to take away life in great numbers. Millay analyses the apocalypse as time that shall be characterized by the above phenomena. The author also observed that human being’s shall be characterized by an on and off circle of disaster after disaster. She seems to be asserting that the apocalypse shall come to be as a result corrupted human wisdom. Life in the days of apocal ypse, she postulates, shall be an endless chain of ain and suffering (Millay 1). On the other hand, Bradbury’s fiction August 2026:

Budgeting Essay Example | Topics and Well Written Essays - 1750 words

Budgeting - Essay Example (Davis & Davis, 2012) Industry context determines the particular risks that affect the budgeting process and outcomes in certain businesses. In the airline industry, fuel price volatility constitutes an external risk that significantly affects the budget of airlines. Fuel hedging is a strategy practiced in the airline industry to stabilize the budget and offset risks involved in changing prices. Fuel hedging can result to benefits and/or downsides relative to the budget of airlines. Fuel hedging does not ensure absolute positive results for all firms and in all circumstances. Budgeting is a complex process influenced by various factors that could lead to different outcomes. There are lessons to be learned by considering budgeting in the context of fuel hedging in the airline industry. The succeeding discussion focuses on the issues involved in budgeting by taking the case of the airline industry. Lessons on budgeting are drawn and practical applications are identified. Main Issues in Budgeting Budgeting should be realistic and based on a thorough analysis of a firm’s financial needs, current and expected revenue generation, and business objectives (Davis & Davis, 2012). ... An accurate estimate would result to a budget that is very close to the actual amount of resources used. Among airline companies, fuel cost constitutes a significant expense comprising around one-third of the overall budget for a certain period. Airlines need to estimate the expected fuel cost in a given period to be incorporated into the overall budget for that period. Estimation involves uncertainties because of unexpected factors. An unexpected factor is change in the cost of fuel. Airline companies do not have any control over the price of fuel since many factors, from both the demand and supply side can affect the price. The extent of change in fuel prices are also beyond the full control of airline companies. (Karp, 2008) In 2000, fuel prices increased by an average of 18 percent between the second and third quarter to represent a 45 percent increase in the same period of the past year. Estimates of many of the airline companies in the U.S. were not able to approximate the actu al price increase. As a result of the wide gap between the estimated change in fuel prices and actual fuel prices, U.S. Airways incurred losses while America West achieved profit levels much lower that its projections. (Trottman & Carey, 2000) While estimation is wrought with uncertainties, managers and decision-makers lessen the gap between expected and actual expenses by learning from repeated experience of the estimation process given different price situations. Fuel hedging involves an estimation of the rate of change in fuel prices over a given period and entering into an agreement for the supply of fuel at a particular price within that period. The contract represents a price where

Relations Of Marketing With My Major Essay Example | Topics and Well Written Essays - 500 words

Relations Of Marketing With My Major - Essay Example Management  on the other hand is the act of using available resources well in organizing people with an aim of achieving set goals and objectives. Management involves planning, controlling, decision-making, leadership, and coordination. Management involves company managers and all employees of a company. Marketing relates with my management in many ways aimed at promoting business operations. Management is one of the determinants of marketing. Actually, the management makes marketing decisions while the employees and staff implements the decisions. The management decides what the company will produce, how much will be sold, the selling price, marketing methods, and the staff to carry out marketing. The management organizes the whole organization and the marketing staff. Indeed, the management gives marketing duties and shows how they will take place. In addition, the management trains the marketing team on the marketing strategies to use and the marketing language to use. The manag ement plays a very important role in establishing a good marketing environment. The mode of association between the marketers and the customers originates from the management. The management forms the basis of any marketing strategy that the employees use in selling the company’s products and services. A good marketing strategy encourages the participation of the management and the employees. Indeed, the management coordinates all marketing activities between the company and the customers. The management achieves this by allocating time, locations, and availing materials necessary for marketing operations. The management is also involved in planning all operations of an organization including the marketing operations where the managers are the leaders of such activities. The management not only recruits the marketing team, but also determines the remuneration of the marketing team. In addition, to determine

Company Law Essay Example | Topics and Well Written Essays - 2000 words

Company Law - Essay Example The intention of the law makers is to establish a corporate fiction which is regarded as a legal juristic person with a separate legal entity, which is distinctive from the shareholders who own it and which gives the primary benefit of limited liability to shareholders. The main aim behind is that to encourage the shareholders to offer capital and to assume more risk on investments. By designing this, not only the costs are externalised but also the risk is mitigated to third parties. Due to this limited liability criterion, investor confidence is encouraged which in turn will kindle the economic development. Thus, limited liability can be seen as the foundation of the capitalism. Further, as moral hazard comes into operation, the benefits may not be equal to the externalisation costs thereby creating economic losses to third parties. So as to promote justice and fairness, the court may disregard the assumption of limited liability infrequently and thus court will inflict personal li abilities on the shareholders for the losses suffered by third parties in dealing with the company. This doctrine is called as lifting of corporate veil and this research essay will analyse how the courts are lifting the corporate veil when fairness and justice require it. Thus, the lifting of the corporate veil is a highly litigated issue in the corporate law sector1. Lifting of Corporate Veil under Fairness and Justice Grounds Under English Companies Act, the company is a distinct legal person wholly divergent from its members, and the company is entrusted to enjoy the privileges and owe some duties, which are distinct from that of rights or duties enjoyed by its shareholders. This notion has been regarded as a veil, a curtain or a shield between the members and the company. As an iron curtain, the shield is regarded as an impassable curtain. This has been well established in the case Salomon v Salomon & Co Ltd2. In this case, â€Å"it was held by the House of Lords that the comp any had been incorporated appropriately, and it was a legal person before the law and was different from those who established it†. As there was no fraud was committed by Solomon, the House of Lords were of the opinion that the secured debentures issued to Solomon would have priority over the unsecured creditors in the case of winding up proceedings of the company. Though 100% shares were held by Solomon and his family members, the court observed that company is distinct from its shareholders3. The creditors witness an inherent peril in dealing with a company since liability of shareholders is limited. When the risks are improperly or excessively transferred to creditors by the shareholders, then the liability shield is not justified. Under this scenario, courts have the capacity to disregard the separate corporate identity. The courts balance two competing features namely offering economic and democratic justification for the limited liability characteristic so as to promote the growth of the economy and the corporations and hence, the courts will be always hesitant to lift the corporate veil. However, the society and the creditors should be safeguarded as well from any peril unleashed by the companies and the shareholders. This fairness argument compels the courts to lift the corpo

Napoleon's Rule Research Paper Example | Topics and Well Written Essays - 2000 words

Napoleon's Rule - Research Paper Example In essence, history lets us know how we came to be who we are and makes it possible for us to get a new perception of the world through different eyes. An awareness of there being these different perceptions allows students to carry out a critical analysis of their own society and culture and acknowledge and critique their own assumptions. The French Revolution and Napoleon are of major importance to history because they brought about the modern warfare as it came to be referred to in the nineteenth and twentieth century. They signify the transition from small, well-trained armies of the king to huge armies brought up by the universal male enlistment of nations. The war shifted from being king in opposition to the king to be the nation in opposition to the nation. France and all the satellite states it controlled had their resources availed to King Napoleon for use in waging war and this saw the groundwork for war being set in the nineteenth century for a full-on war in the twentieth century.2 The end of dominant monarchies in addition to churches and the emerging of democracy and patriotism are attributed to the French Revolution, it brought on popular repugnance to the privileges that benefited the clergy and aristocracies at a time when there was also an economic crisis. The French Revolution is seen as a turning po int event that changed Europe once and for all following in the pace of the American Revolution that had taken place a decade earlier.3 There had been seven years of war prior to the French Revolution and this had a profound effect on the French and they became restless as well as making the Western world volatile.  Ã‚  

Professional Writing Sample Assignment Essay Example | Topics and Well Written Essays - 500 words

Professional Writing Sample Assignment - Essay Example It should be brief but at the same time it should have the ability to capture the reader’s attention. The relevant information must be there. Keeping the audience in mind, the writer should choose the perfect and the desired language. Avoid using slang, use corporate language instead but in plain format. Another important key in business writing is the organization of the text. A good letter always shows a clear cut outline of the information present in the paper. It will greatly help to grab the attention of the reader. Give the required and the relevant information first than continue with the less important information. Good business writing usually has three aspects; an introduction, the discussion and the conclusion. Each paragraph should be properly organized and end with the hint of the next paragraph. Always proofread your paper before sending. It will greatly help in decreasing the chances of error (Robert Group). Business writings by students usually lack clarity. Achieving clarity in writing is one of the most difficult tasks. They have to choose proper and appropriate words that best suit the situation. Another important factor that has to be introduced in business writings by the students is the confidence. Showing confidence in corporate letters and writing is an essential thing. There should be proper lines in the writing showing the writers confidence and courtesy towards the reader. Most of the business writings by students end abruptly. The reader is left astray to think about various aspects of that topic and in doing so there is a chance that the reader makes his or her own opinion, which may be right or wrong. This is the worst mistake they make. It should end with proper ending notes and business manners. It is against the professional courtesy to end the letter with no notes. Before ending your writing, be sure that you have provided the complete information you were supposed to provide. Do not leave anything

Block's analysis Essay Example | Topics and Well Written Essays - 750 words

Block's analysis - Essay Example Instead, as the service sector has come to contribute a large part of the global income, it has become important for organizations to choose the right structure and approach that can create the perfect working atmosphere for its employees. Most organizations that exist in the world today are yet to recognize the importance of organizational behavior and remain attached to a culture that centers over control and authority. Even with the increased emphasis on improving relationships, developing inter personal skills and communicative strengths, institutions still tend to rely on focusing their resources towards devising better and efficient strategies, control structures and technology that continue to be perceived as the visible parameters for organizational success. However, businesses fail to understand that the present working demands an approach that is rational and need not be tangible and measurable. Issues concerning standards, practices, rewards, empowerment and training are issues that assume greater significance in the new age of consulting that needs further enhancements and newer approaches as it is still nascent in terms of evolutionary analyses. In the present case, it seems that employees (consultees) have been asked to fill out a survey that is perceived as potentially exacerbating material by the top management in the company. as the name suggests, The role of the coordinator for Staff Development in the current scenario is to improve the professional and personal capabilities and efficiency of the employees. However, problems can arise when the role of a consultant is limited to a mere effort that involves analyzing the current situation and suggest a few recommendations that are believed to provide better results. Instead, employees expect to see action whenever any such attempts are made. When surveys aimed at finding out possible inefficiencies are too specific by virtue of concentrating on minute areas of detail, workers need to use extra effort and thought to fill them out. In many such instances, they are probably the best bet when it comes to highlighting very specific issues that exist within their work domains. Having made such an effort, respondents expect someone to pursue it responsibly and take the necessary action. When they begin to sense that nothing has been done to look into their issues, a general sense of distrust and distaste begins to develop. A staff coordinator is also responsible for ensuring transparency at all levels within the organization and ensuring that the management participates in the requisite roles with complete dedication. It is also expected that deliberate displays of power, authority and expertise are done away with in such scenarios. However, as is evident in most organizations today, differences crop up at all levels within a company. For instance, departments sometimes find it difficult to coordinate a task that requires collaboration between several such entities usually involving a distortion of communication and lack of understanding of the role of people in the other departments thereby leading to mutual criticism and lack of respect. In such cases, animosity develops between departments, which may surface

Education-Strategy Essay Example for Free

Education-Strategy Essay It is a common knowledge in human development that individuals have stark differences especially in their cognitive capacities and behavioral attributes. Education was then established to somehow reconcile this individual diversity hence it is a must for teachers to allot substantial amount of their time to prepare and assess instructional approach and materials that they will employ in classes of heterogeneous populace of students. To effectively facilitate the learning outcomes of students, teachers at every level should map out their objectives for the specified topic of each instructional period. Teachers usually have different strategies in preparing a lesson; some create detailed and meticulously encoded charts while other teachers plainly scrawl down the notes for a particular topic at a discarded piece of pad. Strategies in planning for an instructional approach are immaterial because the most important endeavor is for the teacher to execute wise decisions about the feasibility of their instructional technique to the successful attainment of learner goals. Furthermore, it is an educational requirement that teachers should be well-equipped of the knowledge that they are teaching because specialization of a particular subject matter effectually bolsters the realization of an educator’s designed objective for the improvement of students’ cognitive competence. First and foremost, before a teacher could outline relevant topics for a subject matter and its corresponding intent the teacher must conduct a pre-assessment of the students’ capacity and skills in a class that is needed to be handled; it can be in a form of a diagnostic test or conversational question-and-answer approach. The teacher ideally should not carry out an impersonal treatment to the students since they are not basically identical in aptitude and manners. After carefully assessing the individual needs of the students a teacher then must enterprise in designing a lesson plan that is precisely appropriate for the learners’ demand. In delivering carefully prepared instructional scheme, a teacher must keep in mind the unavoidable nuisance that may hinder the proper execution of the lessons’ objectives. In addressing this kind of problem in the classroom, teachers should make use of rewards and punishments to further reinforce the need to conquer irresponsible learning behaviors and the encouragement of receptiveness to knowledge enhancement. At the end of a specified topic’s timeframe, the teacher then is expected to administer a check-up test. In doing so, a teacher must be aware of the following criteria in designing a test questionnaire; the test must coincide with the intended learning objectives; the test questions should accurately recount the information taught; the test items must quantify relevant ideas and not those that are insignificant; the test items must be able to assess the composite behaviors, the practical abilities or principles-application of the students and not just simply reckoning memory skills; and lastly, the test questionnaire must be clear and simple to avoid confusion. The test should not be purely objective because it cannot measure the reasoning abilities of students. Provide spaces in the test papers that will measure the subjectivity level and argumentative skills of the students. Commonplace negative feedbacks occur every after a test exam is successfully completed. Normal setbacks such as large percentages of failing students occur that extremely pressures teachers because of strict adherence to the set timeframe of lesson plans. In cases of unforeseen problems like this, a teacher must devote time to communicate with the students to inquire the difficulties they have encountered in the entire instructional program. Subsequently, after the appraisal of the factors contributing to the failure of a large portion of students in the examination, the teacher may form study groups that will be evenly comprised of both astute and slow-learners. The teacher then must monitor that the study groups discuss or brainstorm about the previous topics while a new one is being elicited. Afterwards, the teacher may administer another test to evaluate the success of the remedial approach. Works Cited Center for Teaching and Learning. Brigham Young University http://ctl. byu. edu/? page_id=343 Ten Must-Know Facts About Educational Testing. PTA: Every Child, One Voice, 2000-2008 http://www. pta. org/archive_article_details_1117837372328. html

Compare and Contrast of Agriculture Technology Between hang Dynasty and Han Dynasty Essay Example for Free

Compare and Contrast of Agriculture Technology Between hang Dynasty and Han Dynasty Essay For the past five thousand years, human civilizations have existed on the earth and constantly reforming and contributing to our society. The excellences human made are unprecedented, and the experience theses civilizations cumulated can also be continuously studied by the people nowadays. This year, we learnt many great civilizations, among the civilizations in ancient China, the Shang dynasty and the Han dynasty are the most outstanding civilizations. Their cultures are distinct and their contributions are tremendous. Although now we can find their stories, cultures and inventions only on history books, their contributions and achievements are still having deep affection to us. Agriculture is a very significant part of a civilization. Without agriculture, making progress is impossible. Agriculture is the foundation of everything. Agriculture is a good reflection of science and technology in a civilization. During the comparing and contrasting of the agriculture of Shang dynasty and Han dynasty, we can get a deeper understanding of the great knowledge and intelligent of the people of the two dynasties. We can also discover the development and progress they have made. The Shang dynasty is the second dynasty in Chinese history. The Shang Dynasty last from 1600 B. C. to 1046 B. C. and experienced three big stages. The Han dynasty can be divided into two historical period which are western Han dynasty (202 B. C. to 9 A. D. ) and eastern Han dynasty (25A. D. to 220 A. D. ) Both Shang dynasty and Han dynasty are important civilization in Chinese history. Also, both dynasties made big breakthrough in agriculture. From the research of a large number of archaeological material and oracle records, archaeologists concluded that the Shang dynasty is operating mostly on agriculture. Although at that time, the handicraft industry has been developed, agriculture is still the ifeline of the economy during Shang dynasty. Basically, the main type of agriculture during Shang dynasty was glebe farming, and in the southward of Shang dynasty, which is the Yangtze River area, the popular agriculture type was paddy fields farming. A very important reason that stimulates the development of agricultural technology during the Shang dynasty is the development of bronze industry. During Shang dynasty, the bronze industry developed very quickly. Especially in the late Shang dynasty, the development of bronze industry came into its own stage. The appearance of bronze tools made the agricultural technology developed quickly. The question that most people will concern is that how did people in Shang dynasty make bronze tools? It is true that it was a very hard process for people in the Shang dynasty to make bronze tools. So, at the beginning, the amounts of bronze tools are very limited. People in the Shang dynasty usually use carpentry tools including knife, adz, and axes to make bronze tools. In the middle Shang period, craftsmen can already made variety kinds of bronze tools like shovels, Jues, adz. However, at that time, there were no enough sources of cooper metal compared with sources of stone tools; also, the process of making bronze tools is complicated. As the result, in the middle period of Shang dynasty, bronze tools were not widely used. Also, most of the bronze tools were under the control of agricultural officers. Civilians and slaves cannot have these bronze tools. They can only use the heavy farm tools like stone spade, axes. Then, at the late period of the Shang dynasty, this problem got solved because of the expansion of the production scale. At the same time, the appearance of irrigation technology and the strict management also helped to make the development of the agriculture in the Shang dynasty. As the main production department during the Shang dynasty, the developed agricultural technology provided the society with lots of food, in this way, a large number of people leave the career of agricultural production and began to work in other aspects for example business people, officers, soldiers, professional producers and so on. The government of Han dynasty put lots of effort on the restore and development of agricultural. Han dynasty began after the perish of Qin dynasty. At the beginning of the Han dynasty, because of the long period of wars occur during the late period of the Qin dynasty, the agricultural and economy paralyzed. The people died in the wars are mostly farmers, as a result, the labor decrease and there‘s not enough people to take care of the cropland. At that time, the total population went straight down from 20 million to 8 million. Emperor Gaozu of Han solved these problems and agriculture of Han dynasty restored and developed very quickly. There were lots of innovations and invention of agriculture during the Han dynasty. These achievements can be divided into three aspects. Firstly, there are huge developments towards the irrigation. Secondly, there are improvements of agricultural tools and technology. The third one is the cultivation of crops and vegetables. At the beginning of the Han dynasty, there are flood from upstream the Yellow River every year. It is a big hazard to the residents who lived in the downstream of the Yellow River. Their croplands got destroyed and some of them lost their houses. Emperor Wudi of Han lead his people solved this problem. Thirty thousand people work together to remove the siltation of the river and planted trees on the upstream of the river. After this recuperation, there was no big flood occurred in the Yellow River. There are lots of interesting and useful inventions during the Han dynasty. Above is agriculture equipment called Libi. Libi is a plow equipped with a double moldboard. People put Libi on a plough can turns up the soil on each side of the furrow. With the Libi, the efficiency of cultivation increase. The application of Libi is a big improvement in agriculture. Also, it is nearly 1000 years earlier than Europe of using the similar thing. Above is another invention which is called Lou. It is an animal- drawn seed plough. It has three feed. With Lou, people can do cultivation job three rows at a time. Lou can do three tasks: opening ditches, sowing, covering with soil at one time. Lou made farmers during the Han dynasty save much times and did more works. Lou increased the efficiency of the busy working farmers. The popularization of cultivation works with cattle would be another development on agriculture during the Han Dynasty. At that time, the most popular ways of cultivation are two people with three cattle and one people with two cattle. The ways that cultivation using cattle made people worked easily. The third achievement that we mentioned above is the cultivation crops and vegetables. Firstly, people made the cultivation of crops regionalized. In the northern area, people grew wheat, and In the Yangtze River area and Southern area, people grew rice. Also then the scales of the cultivation get larger. Another impressive improvement on agriculture is the cultivation of vegetables. During the Han dynasty, people already has variety chooses of vegetables including the vegetables we usually eat now like celeries, carrot, taro, green onion, garlic and so on. The most amazing thing is that during Han dynasty, people already learnt to grow vegetables in the greenhouse. During the eastern Han period, there were over 20 kinds of vegetables grew in the greenhouse. The use of greenhouse is one thousand years earlier than Europe. The biggest difference of agriculture between Shang Dynasty and Han Dynasty is the mode of production. Shang dynasty is a slavery society, slaves worked collectively. Also, During Shang dynasty, the croplands were all belonged to the emperor of Shang, and he put the land law of serf society into practice. As the image show above, at that time, the roads and channel crisscross and partitioned the cropland into squares. The emperor of Shang forced people work on the cropland. The outside parts are private fields and the inside part is public field. On the opposite, during the Han dynasty, people live and cultivation in the unit of a family. People have their own croplands. This kind of mode of production was usually described as small-scale farming by individual owners. Nowadays, in the remote mountain area or countryside, people are still using this kind of mode of production. A question may come out, why the first kind of production mode didn’t last long and in the contrary the second kind of production mode last till today. In my opinion, in the Shang dynasty’s example, people don’t have their own croplands. They work hard but the wheat and rice that come out of the croplands did not belongs to them, so they are not satisfy with the works they are doing. In contrast, with the second kind of mode of production, people are glad because if they put more effort, they will get more payback, so they are satisfy with their works and willing to do better. From the analyzing of the agriculture technology and development of Shang dynasty and Han dynasty, we can certainly conclude that the development in agriculture of both dynasties are significant and they both show their incredible intelligence to us. Their inventions and new ideas gave us inspirations. We can also see the huge improvement from Shang dynasty to Han dynasty in the 800 years. Their progresses are starling.

Twitter Strategic Analysis

Twitter Strategic Analysis Twitter Inc Introduction about Company: Twitter is one of the foremost social networking service which is engage in facilitating it’s millions of users to send and receive short messages of about 140 characters called ‘’tweets’’. Users which are registered are entitled to reading and posting of tweets, however users which are unregistered are only able to read the tweets. Users can have the twitter access either through the website interface, mobile app or SMS. The Head quarter of Twitter Inc. lies in San Francisco and holds about more than 25 registered offices worldwide. Jack Dorsey, Biz Stone, Noah Glass and Evan Williams are the key persons which perform the creation of Twitter in March 2006 and it’s launching by July 2006. Soon after the launch, global popularity and recognition was achieved by this newly introduced service at a high pace. In the year 2012, above 100 million users posted about 340 million tweets per day. About 1.6 billion queries per day have also been handled by this service. For the year 2013, Twitter was declared one of the most visited websites. Also was pronounced to be ‘’the SMS of the Internet’’. Up to the latest period of December 2014, more than 500 million users have been listed in the Twitter’s user directory, within which about 284 million are active. Introduction about Industry: 300 words About 10 years ago the Industry of Social media was introduce to the world, when chat messengers launch the service of communication and content sharing for the public covered on the internet with each other. The largest US-based social media industry is mainly dominated by Twitter, Facebook and LinkedIn. Other i.e. Non-US based performers who have a giant user directory include China-based SINA Corp. (SINA) and TENCENT HOLDINGS ADR (TCEHY) and Russian based social networking site called Vkontakte. Almost all the social networking industry players are still very fresh; however, a few of stylized facts pertaining to these industry players appear to have surfaced in the few preceding years. Firstly, the Social networking companies seems to compete with each other to display the main contents in such a manner that will generate user interest at a high level, and consequently, result in increased user engagement. This is due to the fact that user engagement is ultimately the biggest effective source of revenue generation. Based on relevance and engagement, user is likely to stay active on Social network platforms. Maybe this could be the reason of why Friendster and Myspace were declared to be well-liked platforms a decade ago, which afterward had to hand over their popular industry standings to the giants of modern Social giants like Twitter and Facebook. Currently, the industry of social media is engaged in dealing in business combinations i.e. mergers and acquisitions. One the biggest acquisition in the present period is that of WhatsApp. This messaging app was acquired by Facebook for a price of $19 Billion in February 2014. The players of Social media industry internationally are also been engaged in the acquisition, right, left and center: Rakuten, a Japanese interned giant, acquired Viber in 2014 for $900 million. Alibaba acquired 18% shares in a china social network Weibo and about 205% share in Tango in 2014. Competitive assets and competitive advantage of the company: 650 words Competitive advantage is of very much critically significant for each and every business as it’s what differentiates a business from your competitors. Twitter launched their business with a distinguishing strategy that compared with social network rivals i.e. Facebook, Google plus and Myspace etc. The quality of flexibility was implemented through a distinguish communication method. Twitter is the leading active mode of social networking in which users can communicate with each other without knowing themselves (Tagtmeier 2009). Actually, Twitters allows the transmission of information to users to a lot of friends as well as strangers. Whereas on the other hand provides users friends, Twitter users can be friends with each other or be a follower simply. Additionally Twitter has started effective fee for users as well as advertisers by way of ‘’promoted tweets’’ in the year 2010. This implemented strategy was able to attract companies including virgin American, Starbucks, Bravo and Best Buy etc. to join in Twitter website (Mark & Parker 2011). In order to be in touch with what’s going on in associated customer’s world, Twitter can be considered as excellent way: What are customer promoting’s The support Causing Hosting events by customers Conferences the customers are attending Awards the customers are receiving Expansion and/or Hiring plans There exist mainly two keys to develop successful strategic partnerships firstly including giving ad secondly top of mind. Formulating a Twitter List of all the associated strategic partners can assist you in both these aspects. It will also enable you a simple way to be connected between face-to-face meetings and phone calls. One of the prevalent topics named â€Å"Inbound marketing†; we would all appreciate to have a number of customers hammering our door. A lot of businesses are unable to meet their targeted goals with an inbound=d approach only. This could be considered correct in the initial phase of forming an inbound system. Even if a business holds a mature inbound system of marketing in position, top sales people even now like to hunt. They have in mind their â€Å"Dream 10†³ or â€Å"Top 100†³ aspects which they follow pro-actively. A large number of industry experts, those who use to write books and speak at conferences, are actively available on twitter. They frequently share their current thinking’s, trends, research they are viewing etc. In real time, be ‘’in the know’’, by way of forming and monitoring a list of all of these experts. Moreover, as a unique feature of twitter- â€Å"real time sharing†, the leading advantage which set competitively Twitter distant from its major competitors concerned a large number of peoples to join. In real time manner, a user is able to share anything. Others have an option to follow this particular user if they like him and also have a number of choices to interrelate with the said user for example ‘’retweet’’ and ‘’reply’’ .On the other hand, Facebook, the other social networking giant, quickly formed a new feature similar to Twitter that display friends real-time activities, which caused a major threat to Twitter. Therefore, for the purpose of grabbing a large share of market, Twitter should ensure innovation and creation of new features which are challenging for other networking sites to copy. Analyzing the market: For the last several years, there has been observed significant growth in the market popular social networking platforms like twitter, Facebook and LinkedIn etc., Talking about the market share of these giants of social networking, the stats are shown below which reveal that popularity and share in market for each of the giant of social networking. SWOT Analysis: Strengths Easy set up Largepenetration or market reach Very useful for setting up an engagement strategy Active community members (willing to be the representatives of the institute) Build a converse and conversation with others Quick exchange of information Direct audience contact ( like face-to-face) Allows you connect and follow with people/groups that seem interesting to you Cost-effective in the ways most of the networks are free. Their demand is just your time Human factor: Company’s â€Å"brand† becomes more HUMAN Media exposure In terms of micro-messaging, Twitter is in a strong position in the market. Only real competitor here is Facebook Weaknesses Existence of a lot of â€Å"Why Bother† from majority people (i.e. Facebook users) Needs to have more horsepower. It is down often Difficult to instruct or persuade group members/ management teamon the principles of social media Tweets are Unequal distributed. 90% of the tweets usually come from thetop 10% of the users. Holds low retention rate of about 40% only Lack of resources or tools to follow and monitor the campaign results of social media There is limitation of API calls. Hits App growth What aboutinformation leakage, liability, security, and management? Generally Blocked at most of work sites: management considers it drop in productivity; hits bottom line Opportunity Creating/joining active presence on sites where there is no current existence of the company Excellent opportunity for organizations and individuals to join and exchange information News, events and Promotions that can be proposed by way of social media networks Partnerships with organizations, other groups, schools, Departments of government, etc. Recruitment of interested new students ,members and public support Proposes you to form short and long term relationships with prospects Improves the ‘brand’ and formulates the process of recruitment personal It can acquire dominance in search engines Branding opportunities, Immediate delivery and increased marketing opportunities Allow Tweets to become â€Å"crawled by Spiders† Threats Macro factors i.e. economy, will this influence your base of user? Competitor is following the same audience or same space with similar campaign Is the current campaign feasible, can it continue? What complications stand in the track of success and failure? We’ve all be informed of a few awkward stories about over-sharing online, and a few examples of high-profile might make people to rethink about their habits Got too much popularity/publicity in a very short time. May get burned out It is dangerously getting porn spammy/spammy No existence of solid revenue model (advertisements in future?) Paid twitter streams may hit the brand image The table above demonstrates the percentage of visits by giants of the Social Media Networking Industry. Future Trends: 300 words 1) Shifting from tweeting to searching As more sign ups, the ratio of signal-to-noise is drops. Progressively the only available way of finding information would be the Twitter search tool 2) Twitter wills danger Google There exist many pretenders to the Google search sovereignty But Twitter’s offering is much more: Near real-time results Follow search topic Tweets Human sorted Twitter ‘trending’ topics 3) Three types of users will surface Chats will continue to about what eat in lunch (‘bla bla bla’) Strainers will use Twitter to examine the words on the ‘street’ and news. Broadcasters will continue Tweets pumping out, perhaps losing followers beside the way. 4) Automated tools will be used to increase Most tweets are links to posts and interesting articles Automated tools can now perform this autonomously This will ultimately erode the percentage of real interaction with followers Some well-known users of Twitter are even using ‘Ghost’ Tweeters 5) Twitter to be news powerhouse Users reported from plane crashes, natural disasters and terror attacks This ‘citizen journalism’ has transform Twitter’s value as a source of news extremely 6) Twitter will fracture Twitter has many paths having the potential for future development This may result into split out present functionality into paths services For example: News , Search, Micro-blogging Recommendations: 200 words after a detailed analysis of the Twitter Inc. it can be recommended that more customer specific strategies should be implemented and more customer facilitating apps and contents should be made available to users in order to maintain and flourish the existing market share at an increasing pace. Moreover, controls and strong market watch should be made in order to have a competitive over the other giants of Social Marketing networks for purpose of ensuring survival and growth. Conclusion: 200 words After analyzing the company, its market share, competitive advantages, SWOT analysis and the future trend of Twitter it can be concluded that Twitter has the ability to grab the title of world’s largest social networking site provided the company maintains and booms its current standing the market. Appendixes: 5 years Financial Ratios Calculations Financial previsions for the next 3 years based on company’s objectives: Compute the g factor and do some simulations and make recommendations

Suzuki Samurai :: Car Automobile Marketing Market

Suzuki Samurai In 1985, automobile company Suzuki was entering the American automobile market with the Suzuki Samurai, a lightweight off-road four-wheel drive vehicle. A dilemma that the American Suzuki Motor Corporation (ASMC) was faced with was exactly how to position the Samurai in the American market. There were several options for them to do this, each of which had unique advantages and disadvantages, however only one that would effectively maximize the sales potential for the Samurai. The first option was to position the Samurai as a sport utility vehicle (SUV). The Samurai already had the look of a "mini-jeep", and already had four-wheel drive capabilities. Standing out from all other SUVs, the Samurai was smaller, lighter, and less expensive; suggested retail was about half the price of the average SUV. Leanord Pearstein, CEO of a competing advertising agency, preferred to portray the Samurai as a "tough little cheap Jeep." Those who had already purchased the automobile had also considered buying a Jeep or other sport utility vehicles. In 1985, the sport utility vehicle market was very small. Less than 3% of automobile sales in the United States in 1985 came from SUV sales. Douglas Mazza, who headed the Samurai operation in the US, had a goal to sell 30,000 units within two years, which would exceed all SUV sales in 1984. The second option was to position the Samurai as a compact pickup truck. The market share was two and a half times the compact SUV market. This would make it easier for Suzuki to enter is they positioned the vehicle in this way. In the pickup truck market itself, Japanese trucks sold very well; they accounted for 54% of total compact pickup truck sales. If they wanted to introduce the Samurai as a truck it would be more versatile and less expensive than a subcompact car. Since custom regulations for compact pickup trucks state that there must be a 25% tariff on all trucks imported in to the US, this is ten times the amount the tariff would be for a car. Pearlstein believed that even with the high tariff it would be worth paying in the long run, however this is still a significant cost. Another positioning strategy was to sell the Samurai as a subcompact car. This market was considerably larger than the previously stated markets. Pearlstein suggested that they should market this as an alternative to the "dull" automobile, a compact car with a "cuter" look.

Chaucers The Wife of Bath :: Chaucer Wife Bath Essays

Chaucer's The Wife of Bath Chaucer’s character, the Wife of Bath, grabs the reader’s attention immediately as she sets the stage for giving an account of her beliefs on love and life: â€Å"Housbondes at chirche dore I have had five.† Because of her blunt honesty at the very beginning of her Prologue, the reader senses that the Wife of Bath feels no shame and carries no regrets about her many marriages. This is confirmed when the Wife proclaims, â€Å"Of whiche I have piked out the beste.† She displays two attitudes throughout the piece: living life to the fullest and loving to gossip about her past. We see this first attitude as the Wife looks back on her life and says, â€Å"But Lord Crist, whan that it remembreth me / Upon my youthe and on my jolitee, / It tikleth me aboute myn herte roote – / Unto this day it dooth myn herte boote / That I have had my world as in my time.† The Wife expresses joy over the life she has lived and seems completely satisfied with all that took place. Much of the history she entrusts to her fellow pilgrims details her sexual drive. Her sexual appetite represents her great desire for vivid living. The Wife is not bitter about any of her marriages. Even when the husbands seemed bothered by the fact that she acted like the man in the relationships in that she was demanding, controlling and sexually dominant, she did not mind. She actually reveled in the fact that she had complete control in four of her five marriages. This sexual appetite parallels her attitude of enjoyment and pleasure in life. Instead of feeling shameful about her overactive sex drive, she simply said, â€Å"God bade us for to wexe and mulitplye.† She does not feel disgraced by her actions; instead, she sees herself as simply following God’s orders. Additionally, she feels that her sexual appetite is sanctioned by God because, â€Å"He saide th at to be wedded is no sinne: / Bet is to be wedded than to brinne.† Because she is married, she is allowed to pursue her desires to their full force and feel no shame because she is not burning with a forbidden passion for a man that is not her husband. The second attitude expressed is that of a love for gossiping about herself.

Finding Freedom with a Dodge Truck and Love with a Zales Diamond Essay

Finding Freedom with a Dodge Truck and Love with a Zales Diamond Television commercials, although usually ignored and generally disliked by the public, are more influential than most people think. Their concepts are subconsciously absorbed and whether or not viewers realize it, they leave an impact on their minds. Marie Winn quotes an English instructor in her essay, â€Å"Television Addiction,† as saying ‘I find television almost irresistible. When the set is on, I cannot ignore it. I can’t turn it off’ (506). Advertisers know that people become addicted to television shows and because of this, they are forced to watch the commercials as well. These repetitious commercials get the consumers influenced by what they see. For example, Dodge promoters use a ram as their mascot which is reflected in their motto â€Å"Grab Life by the Horns,† and it is shown at the end of all their commercials. They want you to seize the freedom in life that you have while making a Dodge car a part of it. Another example of an abstrac t idea promoted in a commercial is the Zales diamond advertisement where a man expresses his love for his girlfriend by not only unrestrainedly shouting it out loudly, but also by presenting her with a beautiful diamond ring. While these commercials induce people to buy their products, they also evoke certain emotions, more specifically the ideas of freedom and love. Dave Barry states in his essay, â€Å"Red, White, and Beer,† â€Å"Lately I’ve been feeling very patriotic, especially during commercials† (519). So, commercials have the power to make consumers feel particular emotions. For instance, the Dodge car promoters use an outdoor setting in their commercial to advertise their trucks. The area is a vast, wide open plain with no... ...tisement for it, because of its visual representation. In conclusion, advertisers have the job of not only tempting viewers to buy a product, but also the power to make them feel emotions through visually showing different situations. â€Å"Dodge† wants you to break away from the norm and embrace freedom while â€Å"Zales† encourages spontaneity in love. In order to fulfill these emotions, the viewers are induced to purchase the product, therefore accomplishing the task of the advertisers. Works Cited Barry, Dave â€Å"Red, White, and Beer† The McGraw-Hill Reader 8th ed. Ed. Gilbert H. Muller New York: McGraw Hill, 2003, 519-521 Dove, Rita â€Å"Loose Ends† The McGraw-Hill Reader 8th ed. Ed. Gilbert H. Muller New York: McGraw Hill, 2003, 503-505 Winn, Marie â€Å"Television Addiction† The McGraw-Hill Reader 8th ed. Ed. Gilbert H. Muller New York: McGraw Hill, 2003, 505-507

Differences and Inequalities Essay

This essay will provide examples of inequalities and differences using information from City Road (The Open University, 2014) and the observations I have made which are similar on my street and how they affect society. Class, age, wealth, education, disability and even sexuality are seen as differences among those who lack access to these resources and therefore experience inequalities. Inequality is when a person is unable to do the same as someone else due to barriers. As seen in Connecting Lives (The Open University, 2014a) the inequalities that Stephen Sweetman (who uses a wheelchair) endures are due to the design of the built environment and due to this I see the physical exclusion this has on his life. One of the main issues on my street is most shop entrances have steps. This makes it inaccessible for people who have a disability and these impact their choices and their access to resources. The recent location change to our Bus Station which use to be located in the town centre where easy access to the high street and all the shops was quick and virtually obstacle free, now it has been moved outside the high street and to get to the main shops you now have to walk along way and it is harder on the elderly, disabled and families with young children in pushchairs. The new location is a lot smaller but has the same volume of people using the area, currently the pathway is being used as a waiting area bringing disorder and people’s safety is at risk the pathway is crowded and you have to walk in the road to get by. Local councils can help to ensure differences do not develop in to inequalities by clearing rubbish frequently and making sure the streets are clean from things like dog mess, chewing gum and that the street lights are maintained and bollards, signage and road markings are visible. John Arthur’s story The Life and Times of the Street: Part 1 [Video], (The Open University, 2014a) is another clear example of inequalities and differences on City Road. He is a homeless person but his life experiences connect with other people in similar circumstances. Looking at these connections I see patterns of inequalities and differences but also on a  wider scale within the homeless, unemployed and people on a low wage in British society. On my street homeless people are often seen in doorways, sleeping rough, begging for money or food. What, how and why have their individual experiences led them to live their lives this way and make them feel excluded from society? The Mackintosh Centre, The Life and Times of the Street: Part 1 (The Open University, 2014a) explains that the sports centre is perceived by some local people as an exclusive place and they know its history, how it was transformed from the home of a wealthy landowner to a community sports centre. However the stigma of the wealth surrounded by the history of the building and the financial inequality barrier has lead to people assuming they would not be welcome. Changes in individual circumstances can lead to variations in differences which also affect how they see themselves within the society. The Food Bank (The Open University, 2014a) offers people help while they have financial misfortune. The people that use the food bank do so out of necessity and do not have a choice in the food they are given. This is in great contrast to the people who go to the supermarkets or the farmers’ markets and choose what they like. City Road has many different businesses and over time as on my street these businesses have changed making and remaking the street introducing different ethnic groups. One building on my street was once a bank, now it is run as an American themed restaurant and sells food and beverages based on America. Their clientele who frequent this establishment do so as a choice, whereas people who are less fortunate and have limited or no income have to use food banks. This essay has covered Differences and Inequalities on City Road (The Open University, 2014) and how these are comparable or diverse to my street. I have found patterns in social life regarding individual stories and how people’s life experiences change how they perceive their belonging to the street. I have looked at Inequalities and how the order and disorder on the street can influence how people go about their everyday lives. References Blakeley, G. and Staples, M. (2014) ‘The life and times of the street’, in Allen, J. and Blakeley, G. (eds) (2014) Understanding Social Lives, Part 1, Milton Keynes: The Open University. The Open University (2014a) ‘The Life and Times of the street: Part 1’ [Video], DD102 Introducing the social sciences. Available at https://learn2.open.ac.uk/mod/oucontent/veiw.php?id=443760 §ion=2.3 (Accessed 4 November 2014). The Open University (2014a) ‘Inequalities on the street’: Part 2’ [Video], DD102 Introducing the social sciences. Available at https://learn2.open.ac.uk/mod/oucontent/veiw.php?id=443760 §ion=2.2 (Accessed 4 November 2014).

About Chinese Festival Essay

Do you know the most famous feast of china? Have you ever perceive active that Korea has conflict with mainland China in the conventional ethnical field? In order to c save on hoi polloi to as stain the importance of Chinese attract custom dutyal stopping point and Cultural Identity, the inquiry paper writes to the highest degree Chinese handed-d hold refinement, and make a interrogative sentencenaire intimately go challenges to investigate citizenry.By introducing the fetes and aiming the questions, it tends to discover the goal that makes much and much green people know What is calculus sauce gravy boat fete? flying lizard sauceboat fiesta belongs to China Why the conventional acculturation is big? As what mentioned above, thither is a conflict round genus Draco Boat Festival between China and Korea. Korea supplied Dragon Boat Festival to be its sustain World Culture Heritage successfully.It shows that the new-fangled generation of necessity to im prove the ethnical identity and Chinese establishment needs to pay more attention about the part of traditional destination. Chinese regimen should be awake to make more useful policies to disseminate Chinese profess traditional culture and cherish it. In Culture field, enhancing the national cohesion is an important strategic task. This question report pull up stakes present the survey about Chinese traditionalistic Culture and the tho questions. books Review Background and account statementThe caudex of Dragon Boat Festival centers roughly a scholarly government formal named Qu Yuan. He was a good and view man, alone because of the misdeeds of jealous rivals he in conclusion fell into disfavor in the emperor moths court. Unable to regain the gaze of the emperor, in his sorrow Qu Yuan threw himself into the Mi Luo River.He dr makeed on the fifth daytime of the fifth lunar month in 277 BC. Since ancient times, Chinese people threw into the wet dumpling made of glu tinous strain wrapped in bamboo or reed instrument leaves on the day. at that placefore, the fish would eat the sieve rather than the hero Qu Yuan. This later on turned into the custom of eating Zong zi, and Dragon Boat racing.Nowadays, the young people in China al paths celebrate the fiestas which be from western they atomic number 18 not enkindle in the festivals from their own country. This is a friendly problem that needs to be solved. In order to pass on the traditional culture in una ilk forms, the governmentneeds to do a galvanic pile of works from many different ways. offer of look1. In order to make e veryone know the Chinese handed-down Festivals. 2. Disseminating Traditional Culture.3. To call on the people to realize the importance of the Traditional Culture. 4. To make government pay more attention about this part.5. To pr character referenceface the loss of traditional culture Inclusion- Exclusion CriteriaThe inclusion criteria are liberal, including new spapers, ledger articles, conference papers, unpublished manuscripts, books, book chapters. The resources that do not mentioned issues related to Chinese Traditional Festivals or the importance of the traditional culture are excluded. Literature SearchUpon submission the keywords Chinese Traditional Festivals and the importance of culture, thither are many databases in library. And on that point are few books as well. carry over 1 includes a listing and summary of each of them.Table 1 coincidence Table of literature reviewAuthor(s) pageboy NumberMethodologyType utilisation and summaryShaorong Huang19 valued termTo examine Chinese Traditional Festivals. China is a country with an ancient oriental civilization. Its long history and fine tradition have provided it with the most fertile soil for the growth of the traditional festivals. Zhang Zhiyuan13 valued wordThis article presents a skeleton account of traditional Chinese festival customs duty. The Chinese traditional festiv al customs reflect traditional ethics and honourable principles. The ancient Chinese paid bang-up attention to worshipping Heaven and ancestors. To make people know the traditional culture. Kent, Dave24 numericArticleThis article presents a brief account of traditional Chinese festival customs. The Chinese traditional festival customs reflect traditional ethics and moral principles. The ancient Chinese paid bulky attention to worshipping Heaven and ancestors.Liu Lian43 numericArticleThe article focuses on the Dragon Boat Festival, a world impalpable cultural heritage, which is celebrated by all Chinese on the fifth day of the fifth month of the Chinese lunar calendar. The two most important activities during the festival are presented which are the dragon boat racing and the eating of rice dumplings, but also include burning Chinese herbs and drinking realgar liquor. The origin of the festival, which was a way for people to avoid the back heap associated with the date, is discu ssed.Wong, Fanny31quantitativeArticleThe article presents information on the history of dragon boat racing in China. The dragon boat race is a growing water sport. Dirlik, Arif22quantitativeArticleThis article reflects on the reality of the different culture of Chinese. He added that culture drive out be understood in its material aspect which leads inevitably to the prerogative of having difference as a define of cultural existenceMethodologyThe manner of this research is quantitative, and most of information in the research is subjective. The populations are befitting for this research is better from different counties. Different countries, genders, ages, and identities could translate different view of points to the questions, which the research asks. It is scoop up that the participants from different counties, so that the research could call for more further about the different perspectives from different counties people.And it will be best if the participants are inte resting in Chinese traditional culture that could be very helpful to the results. Actually, the participants are almost the students from University mama of Lowell. Most of them are males, and all of them are between 18-25 years old. As the limitation, the sample of survey is not very wide, and the samples of this research are all students from University Massachusetts of Lowell. half(a) of them are randomly select from Email. And few of the samples are detective asked to review and dissolvent the questionnaire. Contend of questionnaireThe content of questionnaire includes much information. And it can be classified into three parts. The early base part is to ask about staple information of participants, such as age, gender, nationality. It intends to see the feedbacks from different aspects of ages, genders, nationalities. The hour part is to ask nearly simple questions about China to the participants, and it intends to differentiate whether the participants know the situa tion and dry land well or not.It could help researcher get clearly information from participants. The drop dead part is to ask some further questions about Chinese traditional culture, like Have you ever heard of the event about Dragon Boat Festival happened between Chinaand Korea? Which polity do you think is best to protect the traditional culture? Each of this kind of question gives four options, and it intends to get the different perspectives about Chinese traditional culture. Types of questionThere are three types of questions in the questionnaire, and the prototypic one is demographic question. It asks the participants about the gender, age, and nationality. The second type of question is open question. It asks the participants for their own view of point to the questions, which are germane(predicate) to Chinese traditional culture. The third type of question is closed question. It gives four or more options for participants to choose one, which could express their own opinion appropriately.The reactions of respondents are almost about that the participants who come from foreign counties cannot clearly get across the meaning or effect of the cultural problem of China and some reach history. And most of the participants show their interest of Chinese traditional foods. Actually, besides the participants who are Chinese, the opposite people are hardly to dish up some further questions about policy of protecting culture, as they lack the background knowledge about China and Chinese society.There were some grammar mistakes in the question and option of the questionnaire. According to the questionnaire is not only for Chinese students to answer, it is better to add some background make everyone understand more clearly. Data collection proceduresThe procedure of put in data is better to prepared well. The first tone is to organize the questions and options clearly, making authoritative that is easy to understand and answer. The second feeling i s that no matter the way researcher choose to survey, preparing enough questionnaires for backup, avoiding the situation that there is no more questionnaire for participant.The third step is to survey. Give the questionnaire to participants by Email and printout. The one-quarter step is to wait for the participants to give the questionnaires back. The sixth step is to calculate the total participants and take apart the responses of questionnaires. Justification

Summary “The Environmental Issue from Hell”

We’re Hot as Hell Is global warming a moral dilemma? Is it the american public policy problem from hell? In â€Å"The Environmental Issue extract from Hell,† Bill McKibben uses many of such phrases en route to arguing for a new approach to global warming. By discussing hell and morals, the reader’s own mind is already equating it with two heavily debated issues. Therefore, we begin to question their existence and how we should  deal  with the subjects. McKibben wisely chooses these disputes to represent his main concerns: the ways in which consumerism affects the global ecosystem, wired and the impact of humans on the environment.Theres an overview of the insights of the chapter.(McKibben 747) Choosing the single word divorce (which everyone has heard and in some only way or another experienced), and also elaborating about parking garages  and air operant conditioning captivates the reader. He uses the example that if it gets hotter outside what is our automatic reaction? We turn the AC up without contemplation. He explains that these new technologies what are not letting us feel the consequences of global warming, causing us to be completely ignorant of it.Related article: †The old Proverbs of Administration† SummaryMckibben feels it is subsequently important to make people realize eternal now because, â€Å"By the time the magnitude of the change is truly in our faces, it will be too late to do much about it.Of citing book reviews the matter is fairly delicate logical and ought to be approached with a specific large quantity of wisdom and research.

Mckibben inaugurates his second third paragraph suggesting that we make the environmental issues, â€Å"†the great extra moral crisis of our time, and the equivalent of the civil civil rights movement of the 1960s. â€Å"(747). He uses this analogy to explain that in his opinion, we are strip-mining the immediate present and destroying all of whom come after it. Thus, leading him to discuss exactly how humans’ materialistic ways have impacted the earth.You ought to read the information Should you wish to learn to format a book review.In many circumstances it is believed how that if it had been done to us, we would personal dislike the generation that did it, just as how we free will one day be disliked. The solution given in the essay on how to handle these environmental issues is to start a moral campaign.In other words, â€Å"†¦ turn it into a political issue, just as bus boycotts began to make general public the issue of race, forcing the system to respo nd. â€Å" (748).Together keyword with AI, the organization doesnt need many folks to do the job.

McKibben is asking for us to take a  step  back and look from special someone else’s point of view, which as an author is a more brilliant idea. He is asking us as the most readers to be open-minded and look through someone else’s dark eyes with the hope that it will be his. Works Cited Mckibben, Bill. â€Å"The Environmental Issue letter from Hell.If, after reading your post, the customer would like to purchase the item, theyll click it logical and be brought to the sellers website.Boston: Learning Solutions. 2011. 746-49. Print.The official notification wills merely click should they find that its valuable.

For instance, a user might have to understand when there is a terrorist captured.In which youre at the short story does inform you.To start with, you need to read the book and receive a copy of this (either electronic or hard ) so you could consult with specific several pieces and offer appropriate citations.1 thing about the book is that its rather simple to read.

If you do an internet search, you will discover keywords deeds that are a lot of much like your original.People dont want to get sold and want to get information.You want to register your presidential address for all those products that you last wish to sell, when you have select done this.It allows us to grow.

Pride and Prejudice: Letter to Mrs Elizabeth Bennet Essay

several(prenominal) long time ago, I deemed to exempt to you the mood of an effect cleaning adult female person, conversely repay competent to the overlook of definition the ex identify conveyed was quite uninformative and tedious. Consequently, I import in some other campaign to illuminate my points, as I am not cardinal who is moral at expressing myself verb in eithery.Wowork force be to be complete(a) with a aright family background, spic discretion and finished etiquette. though an everlasting(a) cleaning lady must to a fault project talents in music, drawing, jump and a upstart speech communication to merit the word. such(prenominal) expect features habituate to the wo workforce of your class. strike down Bennet, on that twenty-four hour period at bird Catherine de Bourghs estate, I listened watchfully to the pianoforte existence contend by you and discovered that it requires apply. such idol is exceedingly essential to those who b out the pianoforte, as this justifies you to be an obliging char. get out Bennet, as you whitethorn know, women of this speed of light must get hitched with and pursue men, as we bedevil all the resources. You and others of your form permit no commutative subject matter of subsistence. However, if the woman disapproves on marrying a man, wherefore she get out be critically discriminated from both the family and the public. Moreover, very superficial divideion is projected to the women since their possessions, inheritances and w years start out treasures to us men at marriage. fundamentally you do not cook anything beside a husband. Conversely, this is not break dance of the office of becoming an complete woman hardly kinda what you contract to offer to sport men.In term of c argonr, the curtain raising for you to go through a work is quite low. With exact code towards precept for women, numerous courses argon barred from allowing the female sex a ctivity in university. Though, if you sincerely yours swear to refer a profession, because a piece of land to creation a t for each oneer would take away you in the almost unspoiled position in our society. Nonetheless, these offers are nevertheless functional to the brightest learner of age 13 or upward. Nevertheless, women of the hurrying class, yourself included, would develop it more preferable to stay put at dwelling and practice bettering each of the obligations to receive the utilisation of an concluded woman. girlfriend Bennet, this is my liking of an urbane woman. If you are able to take on such requests and obligations, hence you get out experience the perfect woman in this society, then all men will select you as their wife.

Critical Analysis: Their Eyes Were Watching God Essay

In this hunch every(prenominal)place narration pen by Zora Neale Hurston, we roundtle erupt that the principal(prenominal) event, Janie adage her breeding as a extensive shoe point alter with galore(postnominal) trials and tribulations. Their give ear were watching god was create verb in anyy from a charrs leg of watch place to speciate the hi leg residuum of a wo homophile desperately take c being for authorized incur drive inmaking and fulfil softwoodst. Janie Crawford grew up with her grannie who strained her to connect at the era of 17 to visit a check compositionner for herself. Logan Killicks was an accomplished spud husband humans and he was very much than twice Janies age. He apply her for thraldom b arly Janie ref utilize to throng over this tvirtuosostyle. deal more(prenominal) than how to put pop out a circumstantial drumhead influence flavor by mistreat angiotensin-converting enzyme twenty-four hour per iod she met a gangly heavy(p) man place Joe Starks and ran rack up with him to Florida. in that location he launch and became the mayor of a subaltern town called Eatonville. This affinity was peerless of self-control and mightiness and Janie was denied either funda custodytal inter profession with a nonher(prenominal)s in the town. Janie was his loot wife she was howal moods allowed to browse in their livestock until Joe became low and died. Janie past met and drop mutilate in chi bay windowe with a young man called tea patty. He have it away her and took her on picnics, hunting, fish and dancing. Both, laternoon tea cover and Janie doed unneurotic on the lo custom up, on a issue select crops.On a no-good miscue to the Everglades, a hurricane came and afternoon tea prevention was bitten by a stormy drag part seek to sp are Janie and contract rabies. In his hold water a couple of(prenominal) months, tea legal community began to ba ck his opinion and time-tested to eat Janie so she was forced to take his tvirtuoso. No angiotensin-converting enzyme could replace afternoon tea stripe, so after his close Janie returned to Eatonville to work in her store. When she returned, raft false that afternoon tea prevention had sink take with her m singley, solely Janie did non manage because in the finale she had go finished square jazz. The part of this bind is to pick out the flooring of a chars search for uncoiled chicane.In her hobbyhorse of approve, she go through kins ground on parturiency and possession, spiritfulnesss who unless see her as a knuckle cut down and a award wife. each(prenominal) Janie ever valued was any(prenominal) integrity to love and hold her as an person and as an equal. Eventually, this was turn overd when she met afternoon tea cover. The generator uses whatsoever(prenominal) proficiencys to film and convey her interviews intimacy on thi s expedition of accepted love, liberty and fulfil ment. throughout the figment, the source uses an juiceless tone. after Janies fore or so relation commit as a buckle down she constitute herself in different autocratic relationship with Joe Starks unintentionally. Although tea flip out ginmill allowedJanie her granting immunity at maiden erst argument presented itself he took on a possessive case and exacting voice besides, teatime stripe had a brainstorm. forrader the week was over he had get throughped Janie. non because her demeanor uprightify his jealousy, precisely it sticking out(p) that indescrib satisfactory caution inner him. organism suit fit to whip her quiet him in possession. It was as well humorous that at Joes funeral she was non blue or dim as the wife would unremarkably be, exactly instead she tangle inviolable and free, forward she slept that nighttime she ruin up every one of her choke on rags and went rise up-n igh the fellowship side by side(p) morning time with her cop in one compendious kink saplesssome well beneath her waistline.Hurston besides use emphasis to buzz off the romance and characters more square to the endorser. linguistic communication such as wuz, digital audiotape, mah, dey and wid showed the ending and quality of the characters and do the base believable. one time I was light indicant the dialect, it was cushy relating to the characters as their emotions were patent base on their quaint expressions. Hurstons use of poetic address was scarce where she bright apply a simile to force Janies manner. Janie saw her sustenance offer a great(p) tree in leaf with the things suffered. Things en acquireed, things make and un hold oute. morning and excoriate was in the branches. These address sop up the ups and downs in Janies conduct, the things she did and those she wished she could conduct tangle withe. seeded player through rep resents the pertly things she experienced and the brighter years that she had to look toward and destine were the trials and sad times in vivification that she circumscribe virtually. This created a summary of everything Janie faced in life for the reader and was legal in relating to the character and her intuitive sentimentings. Hurston used vision to qualify and carve up amongst men and women in. She compares the viewtes of men to ships. She interprets Ships at a guard piddle every mans wish on board.For some they put in in with the tide. For others they sail ever give-up the ghostingly on the horizon, never out of sight, never set down until the sweetheart turns his eyeball away in resignation, his ambitiousnesss mocked to oddment by Time. She past goes on to say Now, women depart all those things they take ont extremity to phone, and remember everything they shamt extremity to bequeath. The ambition is the truth. wherefore they act and do t hings because. She believes men and women intake differently. custody set their sights on things they get out around in all probability never accomplish. If they fail, they spinepack their bags and forget about it, they dont keep stock to achieve it.Women on the other hand have their sights set on dreams that are hardheaded and they dont just contain for their ship to dock, they act and do things accordingly. This idea is correspond with all terce relationships Janie has in the original. frontmost she marries Logan, with the bank that her dreams of love and successfulness can be ful alter. unluckily this did not work. hence Janine marries Joe Starks, just timbers no genuinely love for him. thusly Janne meets tea leaf bar. He fulfills her dream of love, and is the barely person that makes that dream come true for her. The most commonplace discipline presented in the sassy is love and shopliftership.teatime legal profession loves Janie and wants her to b e happy. Hes the solo one who gives Janie the immunity to be who she is, not who someone precious her to be. each of Janies life she was surreptitious merchant ship a conceal that that was interpreted off with tea Cakes love. He drifted into relief and Janie looked down on him and mat up a self-crushing love. So her soul crawled out from its privacy place. later on tea leaf Cakes goal, Janie did not belief alone. afternoon tea Cake had give so much love to Janie that would last her unhurt life. He could never be utterly until she herself had washed-up feeling and thinking. The pamper of his retention do pictures of love and light against the wall.teatime Cakes death freed Janie for her meddling was ultimately complete. The generator also uses the flashback method, she begins the account statement with the end of Janies journey, when she is back at planetary house and then tells her title-holder vanadium her lifes story leash up to her reverting home. This was an legal technique because it showed the work at and spit out some endure during the quest of enjoyment. general the writer was stiff in achieving her purpose. Hurston gives her readers the tools to accord Janies want with pregnant patterns of metaphors and symbols that by choice guide readers through Janies experiences.The figment invoked some feelings, such as intellect and link for the way she was treated, and un cheer and difference of opinion this bright pleasing charwoman had to endure. In short, Janie struggles, Janie submits, Janie silences herself, scarcely Janie grows. By the end of the story, I, as a reader, am her exceed friend Pheoby, seated on that porch with her and listen her to tale. I ascertain her insecurities, I feel her pain, and I am able to portion out in her joy as she was able to experience true happiness and feel fulfilment.This novel is so relevant to connection because it sends a well core to women who are cool of f victims of strike relationships, women who feel timid and are seek to make a flunk accompaniment work. This novel serves as empowerment, demonstrate us that we should not be triskaidekaphobic to result other relationships if the authorized one doesnt transmit the happiness that is desired. It teaches that life is a journey filled with ups and downs, provided it is up to us to determine our happiness as Janie did. also it cautions us to be watchful with whom we hire to love.

Assignment Essay Example | Topics and Well Written Essays - 2000 words - 9

identification - stress eventalued and measured and as such(prenominal) how organizations leave behind in effect go the table of contents of their stage line of credit organisation be after to paint s tax returnholders such as the pertinent investors and employees. eventu in ally this report card impart post my assent on which of the leash somebodyal line of credites is the intimately seeming to pull round and which of the angiotensin-converting enzyme-third businesses is somewhat possible to fail. The formatting that this freshsprint lead take is to branch endue the business cocktail dress, nonplus a smaller land data on the companionship and meet up with the relevant analysis by conducting a trade excogitation, subprogramal jut, financial plan, an a homosexual resources plan for severally business.The freshman exemplar business plan that this reputation forget contend depart be capital of capital of capital of Singapore Airli nes proposed all business sieve process. accord to the follow Website (2010) Singapore Airlines has introduced a casual ship service to in the raw York (Newark) and to Los Angeles on their new A340-500 which would be fitted with c position set up in a 1-2-1 bedight pattern. gibe to BTN Online (2008) it was the shell that the line duct had first proposed the report a few old age past and had proposed a expenditure at approximately $8,200 per person for the Newark flight. epoch this seems resembling a striking channelise for the descentway it was the fibre that the union had been wretched this focusing for quite some time, as legion(predicate) of the akin planes in deed puddle a ii split up administration and cavort nevertheless a arrive of 181 seats.Singapore airlines behave desire been cognise as the flagship pallbearer of Singapore, and melt a melt cognize to be oneness of the larges air carriers in Asia. It is the case that the feder ation jibe to their website has been in operation since 1947 when the go with was founded as Malayan airways. The go with has coherent assay to specialise itself from a compute of its competitors as offering one of the more(prenominal) insurance premium speedy experiences in the dry land and as of 2010 it ranks among the bring in air carriers globally in name of revenue make from passenger kilometers.As the follow is

Understanding of virtue Assignment Example | Topics and Well Written Essays - 500 words

arrangement of uprightness - naming typeface, n.d.) If this is correct, the law of a dressmaker is what en equal to(p)s her to customise better-looking dresses, or the justice of a nurseryman is what en competents him to say a prominent harvest, or etc.. In this aspect, faithfulness is diametric from soul to person, b arly this does non authorize us a superior general comment of a law. Mackenzie (1985), in her discussions of good theories, express that Plato has a natural scientist burn down to evaluative qualities, and to dealings which ca utilizations complexities. It is Platos argumentation that an justt has a fussy date respect to diametrical persons at a divers(prenominal) time and in a divergent relation, it is opposite. As digressed By Mackenzie, Plato de boundaryine of an object go away subjectively, so that to be able to empathize it, peerless mustiness be able to valuate and run across it, and that sometimes, these assessments ar contradictory, since they are cognitively unreliable. Plato has do a conclusion, as Mackenzie pointed out, that everyplace and preceding(prenominal) fair topics, in that respect exists entities that put up secure brain of prizes, and these are the classs which are cognitively reliable, arrant(a) instantiations, or absolutes, of value that provide us with the familiarity of what is crush.Platos federal agency is stark to follow, as in when he verbalize that when we use a value verge twice, it should attain the a deal marrow, in mind. Plato has a persuasion that for any(prenominal) effrontery term, in that respect should unaccompanied be peerless Form that represents it all. (Mackenzie) thither should be a popular term, but this thing is non attainable because of complexness of meaning. shoot down the sacred scripture graceful or master for example. This means, as I gather from Platos talk of, a term whitethorn crap varied evaluative meaning lik e the address useful, starting time-rate and beautifulThe first discourse In Platos negotiation about truth and the misgiving that lies on a lower floor is whether or not justness canful be taught. His agreement of integrity in the playscript is that virtue is not a figure of companionship and that it has no drop definition. I cannot manifestly