The Development Of Hip Hop Music Essay

The Development Of Hip Hop Music Essay The hip hop musical genre developed at the same time with the hip hop culture which we can define by stylistic elements such as Raping, Djing, The hip hop music was born at the Bronx of New York city in 1970s basically from African Americans and Jamaican Americans. Often the word rap is used as same meaning with the hip hop but hip hop has an entire subculture. Usually rapping is also called Mcing (emceeing) which is a vocal style in which the artist speaks lyrically in rhyme and with the company of an instrumental or synthesized beat. Beats mostly are created by looping and mixing portions of other songs. The roots of hip hop are found in African-American music and ultimately African music. The griots of West Africa are a group of traveling singers and poets who are part of an oral tradition dating back hundreds of years. Their vocal style is similar to that of rappers. The African-American traditions of signifyingHYPERLINK http://en.wikipedia.org/wiki/Signifyin', the dozens, and jazz poetry are all descended from the griots. In addition, musical comedy acts such as Rudy Ray Moore and Blowfly are considered by some to be the forefathers of rap. Within New York City, griot-like performances of poetry and music by artists such as The Last Poets, Gil Scott Heron and Jalal Mansur Nuriddin had a significant impact on the post-civil rights era culture of the 1960s and 1970s. Hip hop arose during the 1970s when block parties became increasingly popular in New York City, especially in the Bronx. Block parties incorporated DJs who played popular genres of music, especially funk and soul music. DJs, realizing its positive reception, began isolating the percussion breaks of popular songs. This technique was then common in Jamaican dub music and had spread to New York City via the substantial Jamaican immigrant community. A major proponent of the technique was the godfather of hip hop, the Jamaican-born DJ Kool Herc. Clive Campbell (born April 16, 1955), also known as Kool Herc, DJ Kool Herc and Kool DJ Herc, is a Jamaican-born DJ who is credited with originating hip hop music, in the Bronx, New York City. His playing of hard funk records of the sort typified by James Brown was an alternative both to the violent gang culture of the Bronx and to the nascent popularity of disco in the 1970s. In response to the reactions of his dancers, Campbell began to isolate the instrumental portion of the record which emphasized the drum beat-the break-and switch from one break to another to yet another. Hip hop was almost entirely unknown outside of the United States prior to the early 1980s. During that decade, it began its spread to every inhabited continent and became a part of the music scene in dozens of countries. In the early part of the decade, break dancing became the first aspect of hip hop culture to reach Germany, Japan, Australia and South Africa, where the crew Black Noise established the practice before beginning to rap later in the decade. Meanwhile, recorded hip hop was released in France and the Philippines (Dyords Javiers Na Onseng Delight and Vincent Dafalongs Nunal). In Puerto Rico, Vico C became the first Latino rapper, and his recorded work was the beginning of what became known as reggaeton. Japanese hip hop is said to have begun when Hiroshi Fujiwara returned to Japan and started playing Hip-Hop records in the early 1980s. Japanese hip hop generally tends to be most directly influenced by old school hip hop, taking from the eras catchy beats, dance culture, and overall fun and carefree nature and incorporating it into their music. As a result, hip hop stands as one of the most commercially viable mainstream music genres in Japan, and the line between it and pop music is frequently blurred. Hip hop has globalized into many cultures worldwide, as evident through the emergence of numerous regional scenes. It has emerged globally as a movement based upon the main tenets of hip hop culture. The music and the art continue to embrace, even celebrate, its transnational dimensions while staying true to the local cultures to which it is rooted. Hip-hops inspiration differs depending on each culture. Still, the one thing virtually all hip hop artists worldwide have in common is th at they acknowledge their debt to those African American people in New York who launched the global movement. While hip-hop is sometimes taken for granted by Americans, it is not so elsewhere, especially in the developing world, where it has come to represent the empowerment of the disenfranchised and a slice of the American dream. American hip-hop music has reached the cultural corridors of the globe and has been absorbed and reinvented around the world. Hip Hop music has had many different effects on teens since its inception in the late 1970s. When most people think of rap music today, they immediately think of the gangster or thug mentality that has infested suburban teens with an attitude that reflects the heart of the ghetto. This may normally be revealed through a change in language or slang, as well as a change in appearance or dress. Rap nearly paints a picture to a child of what is going on in the streets. It has a much bigger influence on suburban teens because children who live in poverty strictened areas already have an idea of what that life is really like. Lots of times it comes down to children wanting to be considered cool. As a cultural movement, hip-hop manages to get billed as both a positive and negative influence on young people, especially on Black and Latino youth. On one hand, there are African American activists, artists and entrepreneurs, such as Russell Simmons, who seek to build a progressive political movement among young hip-hop fans and who have had modest success with voter registration efforts. On the other hand, theres no shortage of critics who denounce the negative portrayals of Black people, especially women, in hip-hop lyrics and videos. Recently, a few critics in major U.S. newspapers took note of a well-publicized marketing firm study that cited the cultural influence of hip-hop and reported on sexuality among African American youth in households earning less than $25,000 per year in 10 cities. The study revealed that Black adolescents are becoming sexually active at ages younger than other youth and are suffering from HIV/AIDS at a rate higher than other groups. Political hip hop (also political rap) is a sub-genre of hip hop music that developed in the 1980s. Inspired by 1970s political preachers such as The Last Poets and Gil Scott-Heron, Public Enemy were the first political hip hop group. Grandmaster Flash and the Furious Five released the first well-known sociopolitical rap song in 1982 called The Message, which inspired numerous rappers to address social and political subjects. Explicitly political hip hop is related to but distinct from conscious hip hop because it refers to artists who have strong and overt political affiliations and agendas, as opposed to the more generalized social commentary typical of conscious hip hop. It can also be used to include political artists of all ideological stripes, whereas the term conscious hip hop generally implies a broadly leftist affiliation or outlook. There are hundreds of artists whose music could be described as political. Black HYPERLINK http://en.wikipedia.org/wiki/Black_nationalismNationalism was one of the driving ideologies behind the militant wing of the North American civil rights movement in the 1970s and early 1980s. It played a major role in early political hip hop and continues to be a major animating force for many contemporary political hip hop artists. Prominent Black Nationalist artists include Tupac Shakur, Public Enemy, Paris, and many others. Marxism has long been a major animating force in social movements worldwide and is no less so in Hip Hop. Without a doubt the two most overtly Marxist groups in the english language have been Marxman and The Coup. Both groups also incorporate(d) Revolutionary Nationalism into their message, Irish Republicanism for Marxman and Black Nationalism for the Coup. For these artists, as with Marxism in general, class struggle and anti-imperialism are major recurring themes. Anarchism has been a major motivating ideology for popular movements around the globe for over a century and is just as relevant in Hip Hop culture. Like Marxist hip hop, class struggle and anti-imperialism are major themes in anarchist hip hop music along with Anti-parliamentarianism and a strong emphasis on intersectionality and the connections between different movements. The need for community-level grassroots organization and opposition to political hierarchy and illegitimate authority are also common themes. Unlike Marxist acts, several of which have been signed to major labels, anarchists artists have generally followed a DIY ethos which has led them to remain independent.Many other artists object to Capitalism in general but prefer not to explicitly identify with either Marxism or Anarchism and instead advocate various other forms of Socialism. The most prominent hip hop acts that describe their politics as socialist are Dead Prez, Blue Scholars, SNIPED, and Sun Rise Above. Immortal Technique identifies himself as a socialist and supports Castro and Leninism. Looptroop Rockers is an anti-authoritarian, anti-capitalist hip-hop project from Sweden. Askari X, a rapper hailing from Oakland, CA, has also expressed his loyalty to the African People Socialist Party. Other political hip hop artists advocate a wide range of positions, and often disagree with one another, as can be expected from an extremely diverse global scene. Zionist hip hop acts like Golan and Subliminal, and Palestinian nationalists like the Iron Sheik have obvious fundamental disagreements about a wide range of issues, but both use hip hop music and culture as a vehicle to express themselves and spread their ideas. As hip hop becomes increasingly widespread, artists from many different countries and backgrounds are using it to express many different positions, among them political ones. The nature of hip-hop (as with much music) as an opposing force to the establishment lends itself to such a use. Listening to rap has not been shown to increase suicidal ideation and anxiety or adversely affect self-esteem among college-aged men and women. Oddly enough, students listening to a nonviolent rap song experienced more depressive symptoms than those who listened to a violent rap song. Overall, rap songs are more inclined to generate angry emotions than heavy metal songs. Every so often a new style of music emerges that takes America by storm and comes to represent the generation that grows up with it. In the 50s it was rocknroll, followed by the Motown sound of the 60s. The 1970s brought folk music and disco, and in the 80s it was rap. Perhaps no other form of music has crossed as many boundaries and become a bridge between Americas many cultures as rap has I believe that hip-hop is bringing the cultures together. The sound of hip-hop is one element that shows that our work can be less divided and more united. I support the joining of artists to create unique styles of music. I think that shows that people are more open to change these days. Anymore, most people do not see the differences in colors or backgrounds. This generation has not only grown up with the rap music, but it has grown up with many different cultures. My peers and I grew up and went to school with many black children. From the very beginning, my generation has accepted the differences in body color. Its not strange to see an interracial marriage or two children of different races that are best friends. Hip-hop has pushed the sounds of the different ethnic backgrounds together to speak to all people.

Oxygen Product and Recycling in Artificial Ecosystem

Oxygen Product and Recycling in Artificial Ecosystem Discovering Terrestrial and Aquatic life The Ecosystem Simulation Purpose/ Hypothesis The purpose of this experiment was to create an artificial ecosystem in order to observe the natural changes in life. The column was put together including a terrestrial and an aquatic section to see how the two interact as one. Plants, insects, and fish were added to the column in order to observe how oxygen is produced, used and recycled. The eco-column experiment was done in order to familiarize us with testing water for pH, temperature, and dissolved oxygen levels. Along with familiarizing the participants with the process and meaning of certain environmental tests the eco-column simulation helped to show how life and nature works. It gave insight to how one element affects another in nature. The eco-column simplified the mast works of nature. Methods Two liter bottles were brought in and the bottoms were cut out of all but one and the tops out of all. After cut, the bottles were assembled together and taped. The eco-column was composed of three different sections; aquatic, decomposition and terrestrial. There was a filter inserted between the decomposition and the terrestrial chambers in order to catch the soil that would try to make its way down to the aquatic chamber. The eco-column was first assembled September 24th. For the aquatic chamber water was brought in, nearly a gallon, from local lakes, ponds, and creeks. For the decomposition and terrestrial the soil was taken from local forest. After assembling the column and inserting water and soil there were instructions to insert rocks, sticks, and insects. After assembly was complete test were done. The aquatic chamber went through various test including turbidity, dissolved oxygen, pH and temperature, along with subjective test such as odor and color. Observations were comple ted, as well as soil test. At first the columns were tested every week, but after 3 weeks the teacher instructed the class to complete test and observations every two weeks versus every week. The teacher gave out aquatic plants in order to help with dissolved oxygen levels. Once the dissolved oxygen levels and temperature became constant and safe fish were placed into each of the aquatic chambers of the eco-columns. The eco-column experiment lasted around three months; from September to December. The tests were completed five times. Dissolved oxygen and temperature were both tested using a probe in which was placed in the water. The pH levels were tested using a a special paper stick pH tester. In order to test turbidity water samples were taken from the aquatic chamber and put in a machine which read the level. The soil test were completed by taking out a cup of soil from the eco-column the week before. They were then tested for various elements such as; pH, nitrogen, potassium, an d phosphorus by putting them in the directed containers in which powder was added to test for the specific element. The eco-column was taken down on December 3rd. The water and soil was dumped outside of the school and the bottles were given to our teacher in order to be used again. Results The table below shows how the dissolved oxygen, temperature, and pH levels changed throughout the experiment. It is visible that the pH levels and temperature remained fairly constant over time. The temperature remained around 21 degrees Celsius and the pH levels neutral, 7. The dissolved oxygen levels however were constantly changing. The first day of our experiment, September 24th, the dissolved oxygen level was 1.0. At that level the water was unsafe for marine life, such as fish. There was barely any oxygen circulating throughout the chamber. A week later the level was up to 7.6. Our teacher stated that the range of 7 is a safe number. She ensured her class that they would receive plants and fish when the levels were suitable. About the second week in she added a plant into the aquatic chamber which really helped with the dissolved oxygen levels. Once suitable (about the third week) the fish were added and one can see from the table that the tested fields remained fairly constant . Water Quality (figure 1) The table below shows the observations of the aquatic, decomposition, and terrestrial chambers over time. When the eco-column was first assembled, the water was not in very good condition. It reeked of sewage, was yellow and from the chart above the dissolved oxygen levels were as low as they could be. Not only was the aquatic chamber bad, but the decomposition and terrestrial habitats smelled fowl, were full of mold, and life did not survive. From the chart one can easily see that over time the conditions greatly improved and by the end was an ecosystem sustainable for life. By October 22nd the eco-column had greatly improved. There were signs of growth, clear water and the mold was nearly gone. By the last day of the experiment there was no smell, no algae and no signs of mold. From observations and data it is clear that the presence of plants and animals helped to improve water and soil quality. They helped to minimize bacteria and fungus while improving the state of the air and o xygen levels. Observations of Biomes (Table 1) Discussion Identify two Food Chains or Food Webs in each of your habitats (chambers). Use arrows to illustrate these food chains and food webs; complete sentences are not required. Use extra paper if needed. Aquatic Chamber Decomposition Chamber (top soil chamber) Terrestrial Chamber On separate sheet Identify and briefly discuss the biogeochemical cycles which are taking place/which are present in your EcoColumns. Do not merely state that â€Å"they are all present†; instead, provide more specific information The sunlight brings in warmth , energy, and oxygen. While the animals ( fish and insects) breathe in oxygen CO2 is produced. The CO2 is then taken in by the plants and oxygen is released. The cycle then repeats. Is your ecosystem column a closed or open system? or is it something in between a closed or open system? Explain how this (closed, open or other) influences the ecosystem column overall. The eco-column is in between an open and a closed system. It is closed in the sense that it is isolated from the rest of nature. It is open because it has all the regular cycles and interactions of an ecosystem but just in a smaller, and confined. Although it is technically a closed system it is open because it has natural cycles. What kind of niches are available/present for the various organisms in the column? Be specific, descriptive, and use terminology that is pertinent to the topic. The fish niche is to clean up the algae present in the aquatic habitat. While the aquatic plants niche is to take in the CO2 produced from the fish and produce oxygen in order to keep the fish alive and dissolved oxygen levels high. Discuss evidence of ecological succession taking place in your column (or in the column of another lab group if you have not observed any signs of succession in your column). Our eco-column started out lifeless. The water was dark, the smell was unbearable, the chemical levels were high, and the dissolved oxygen levels were low. Over time the water began to clear, the smell went away the chemicals leveled out and the dissolved oxygen levels rose. The presence of plants cleared up the water and made it livable. After the first plant other plants were able to grow and the ecosystem was able to support life (fish). Discuss the stability and sustainability of the ecosystem columns in the lab, including your own. After the first week my groups eco-column became stable, the levels remained constant from that point forward, ours was also capable of sustaining life. However, everyone’s eco-columns weren’t as stable. Several groups struggled with clearing up their water and raising their dissolved oxygen levels. Because of this they were unable to have fish. One groups water turned black due to a fungus and eutrophication occurred. Discuss three trends or patterns which stand out as you think back on the data which you have been recording for 6 weeks. These trends or patterns should apply to the water quality tests or other observations which you have made over this multi-week time period. Briefly discuss these three trends or patterns, providing possible explanations based on environmental science principles. My group’s pH, dissolved oxygen, and temperature all follow the same pattern. They started out very low, rose quickly, dropped, and then leveled back out. Many of our terrestrial insects died so this could have possibly affected the levels, as well as lack of sunlight. Explain what eutrophication refers to and how this occurs. Apply this explanation to your ecosystem column. How might eutrophication take place in your column? Explain fully. Eutrophication refers to the increase in nutrients in water such as nitrates and phosphates; it depletes the oxygen and turns the water different colors. Eutrophication happened in one group’s column but not ours. Eutrophication could happen by nutrients from the soil in the terrestrial chamber dropping down to the aquatic chamber and polluting the water. Once the water is polluted the oxygen depletes and the water changes colors and becomes unsafe. Pick another group in your class. How do your data compare to theirs? Brainstorm some causes/reasons for any differences. Since we worked at lab stations other groups were always around. I observed that most people had similar results to us. Good temperatures, steady levels of pH and dissolved oxygen with rather clear water. Some groups however were not similar. Some had bad levels, could never get oxygen levels to healthy state and had vast amounts of mold and algae. Some eco-columns were lifeless because insects and plants were unable to survive. Finally, address any sources of error in this lab. This should be narrated in a â€Å"cause and effect† manner and talk about specific problems. A good example would be â€Å"water did not drain from the terrestrial chamber so †¦Ã¢â‚¬  while a bad example would be â€Å"we messed up the measuring one day.† The only error my group could find in the lab was the soil test. We could never get enough soil to do the test, so our data is very scarce and not one week could we actually complete the task. The only time we had enough soil was the last time and the results did not seem to be very accurate. I believe something could be done to improve the soil test and raise the accuracy. Conclusion Before this experiment I was clueless on the various water and soil test; as well as how to conduct them. I now feel confident that I could complete each test on my own and I am aware of the temperature, pH level, and dissolved oxygen number needed to sustain life. This experiment was very helpful in demonstrating how an ecosystem works and how everything needs and plays off one another. The eco-column gave us the opportunity to experience biogeochemical and life cycles. We learned what is necessary to sustain life and I feel as if that was the most important thing learned from the eco-column experiment. References Botkin, D. B., E. A Keller (2011). Environmental Science (8th ed.). Hoboken, NJ: John Wiley Sons. The EcoColumn. (2013). Retrieved December 12, 2013, from Annenburg Learner website: http://www.learner.org/courses/essential/life/bottlebio/ecocol/ EcoColumn Lab. (2013, February 7). Retrieved December 14, 2013, from Teaching Real Science website: http://teachingrealscience.com/2013/02/07/eco-column-lab/

Violence In Leda and the Swan by W.B.Yeats Essay -- essays research pa

Violence In Leda and the swan by W.B.Yeats â€Å"Leda and the Swan† is one of the most well known poems by Yeats, although it’s controversy as to what really happens during the lines of this sonnet. There are many different ways as to how one can approach the interpretation of the poem, is it influenced by Yeats’ own life, in which case he puts all his frustration towards Maud Gonne into words, or is it a poem about power, or about politics? I have deliberately chosen not to take into consideration the political and social background of Ireland at that time. This, because I prefer to restrain my analysis to the poem itself, and how one could interpret its proper meaning. As a consequence, it is interesting and important to remember that one of Yeats’ many interests was Greek mythology, more precisely issues linked to Helen of Troy. In this poem, Yeats shows his vision of how Leda got pregnant by Zeus who was disguised as a swan when he raped her. This act gave birth to two eggs, and one of them was to become Helen of Troy. It is her birth that was the real cause of the Trojan War and Agamemnon’s death. To write this poem Yeats was inspired by a carving, a Hellenistic bas-relief reproduced in Elie Faure's History of Art (1921) , which he owned. His description of what happens in the poem concurs with this carving. This is a strong poem, where the image of a woman can be seen as dirtied, dehumanised, and shameful, the girl was not only raped in a ‘normal way’, but it was an animal that carried out the act. Still, Yeats describes what happened in such a way that one wonders if at some point, Leda’s body actually is led by lust, and puts back her fear, or if she is really trying to fight back, as we will see further on, in... ...me, he does play on provocation, as when the poem was written Gaelic tradition included a strong involvement of the catholic church both in law making, and in morality. There were censorship everywhere, in books, films, and to show how far it went, we can add that even contraception and divorce was made illegal! Yeats was against all this, and it can be felt in his poem, as it touches pornography, and female purity. Bibliography: Cullingford Elizabeth, Gender and history in Yeats’ love poetry, New York: Syracuse Hargrove, Nancy D., â€Å"Aesthetic Distance in Yeast’s ‘Leda and the Swan,’† in Arizona Quarterly, Vol. 39, 1983 Scott C. Holstad, California State University, Long Beach, Yeast’s 'Leda and the Swan': Psycho-Sexual Therapy in Action Univ.Press W.B.Yeats, Selected poems, Penguin Modern Classics www.sparknotes.com

The Individual and Society in the Communist Manifesto Essay -- Karl Ma

The Individual and Society in the Communist Manifesto The end of 19th century, Western Society was changing physically, philosophically, economically, and politically. It was an influential and critical time in that the Industrial Revolution created a new class. Many contemporary observers realized the dramatic changes in society. Among these were Karl Marx and Friedrich Engels who observed the conditions of the working man, or the proletariat, and saw a change in how goods and wealth were distributed. In their Communist Manifesto, they described their observations of the inequalities between the emerging wealthy middle class and the proletariat as well as the condition of the proletariat. They argued that the proletariat was at the mercy of the new emerging middle class, or bourgeoisie, and could only be rescued by Communism: a new economic form. During the 19th century, the proletariat was at the mercy of the bourgeoisie for survival. The bourgeoisie imposed conditions that required the proletariat to work under harsh, unsafe, and unhealthy industries. Cities were overcrowded, unsafe, and hazardous due to the many factors including the smoke from the factories that clouded the skies. Earlier, Friederich Engels had described the conditions of the proletariat in the town of Manchester. He saw, â€Å"everything which here [aroused] horror and indignation [as] of recent origin which [belonged] to the Industrial Epoch†.1 Not only did the proletariat have to work in unsafe factories but also was doomed to life long misery. Marx and Engels saw both the proletariat and the bourgeoisie as an outgrowth of feudal society. They argued that the bourgeoisie emerged as a result of exploration and discovery of new land, ... ... 8 Hadley Cantril, The Politics of Despair (New York: Basic Books, Inc., 1958), 41 9 Bertell Ollman, Alienation: Marx’s Conception of Man in the Capitalist Society (New York: Cambridge University Press, 1971), 131. 10 Neil Harding, â€Å"Marx, Engels and the Manifesto: Working Class, Party, and Proletariat.† Journal of Political Ideologies (1998): 13-44 11 Karl Marx and Friederich Engels, The Communist Manifesto (London: England 1848): Proletarians and Communists. 12 Hadley Cantril, The Politics of Despair (New York: Basic Books, Inc., 1958), 85-86, 87, 95. 13 Hadley Cantril, The Politics of Despair (New York: Basic Books, Inc., 1958), 87 14 Hadley Cantril, The Politics of Despair (New York: Basic Books, Inc., 1958), 94 15 Antonio Gilman, â€Å"The Communist Manifesto, 150 years later.† Antiquity (1998): 910- 913.

The Media and Environmental Awareness Essay examples -- media, Environ

Media is defined as the means of communication, such as radio and television, newspapers, and magazines, which reach or influence people widely. Over the last 50 years, media has transformed our everyday life to the point where we are aware of world events within minutes of their occurrence. Media has progressed to a point never observed before. World topics, such as the environment and global warming, have progressed in media coverage due to new technologies and public interest. Overall, there is more choice, freedom, speed and competition in all aspects of media today. Media has definitely evolved throughout our history, beginning way back to the invention of language and the sharing of information. Then there was the invention of writing, such as ancient Egyptian hieroglyphics, where information could be passed from generation to generation. Other major inventions, such as the printing press invented by Johannes Gutenberg in 1440, revolutionized media. This has led to the easier publication of print to the masses and the faster spread of information. This spread of information transformed from books, to newspapers and articles which covered a wide range of subjects. Newer technological advances, such as the radio and telephone, led to even faster communications as word of mouth could be spread across countries and even continents. The invention of the television and satellites connected the world by delivering live footage and the spread of instantaneous news all over the world. Now, with the invention of the internet and high-tech mobile devices, information is literally available with a few key strokes or just a mouse click away. New apps, blogs, and vlogs have made the access to media fast and easy. This has evolved in... ...ources we have today are almost endless. The idea of climate change has gone from a few magazine articles, to brief mentions on television networks, to front page news, to web articles, to detailed documentaries, and blogs and websites and other social media dedicated to climate change. The impact media can have on topics such as climate change is enormous. Public awareness relies on the media. The Medias increase of coverage on this topic, especially due to new technologies such as the internet, can have a profound impact. Already throughout history we have observed a country come together for one cause (Earth Day) and new laws and agencies created due to public environmental awareness. The progression of media has made access to information easier and faster than ever. Information is powerful and with its spread due to mass media, it can impact the whole world.

Discuss the value of chemistry in society

For some time in the modern world, and especially subsequent to the events of September 11th, there has been a wave of concern regarding chemistry and its potential destructive powers. There are many people who hold a fearful attitude towards the chemical industry and its products. This is because the threat of chemical and bio-chemical weapons is very real and is a negative aspect of the business. Also it is often deemed environmentally unfriendly and unsafe for the nearby public. However it is far wider believed that the pros outweigh the cons massively. To display this I have produced a case study on Glaxo Smith Kline. Read this Practice Test Chem 105 Background Glaxo Smith Kline, based in the UK, is one of the pharmaceutical industry leaders, with an estimated seven per cent of the world's pharmaceutical market and declare a global quest to improve the quality of human life by enabling people to do more, feel better and live longer. This shows just how people based the company is despite its huge size. GSK is also involved in four major therapeutic areas – anti-infectives, central nervous system (CNS), respiratory and gastro-intestinal/metabolic. In addition, it is a leader in the important area of vaccines and has a growing range of oncology products and treatments. The company also has a Consumer Healthcare section comprising over-the-counter (OTC) medicines, oral care products and nutritional healthcare drinks, all of which are among the market leaders. Employees and Employment GSK GSK has over 100,000 employees worldwide. Of these, over 40,000 are in sales and marketing, the largest sales force in the industry. Over 42,000 employees work at 104 manufacturing sites in 40 countries and over 16,000 are in R;D. R;D is based at 24 sites in seven countries. The company has a leading position in genomics/genetics and new drug discovery technologies. The GSK R;D budget is about à ¯Ã‚ ¿Ã‚ ½2.4bn. Implications This shows that the industry is a great employer for many job types, including lab technicians, researchers, doctors, I.T. staff, biologists and others. It also employs testers for development of drugs and measure side effects on human patients. This is where much of the development money goes as the patients are only willing to be test subjects for quite large fees due to the potentially harmful side effects. Health and Safety GSK They take health and safety really seriously as GSK. Because a lot of the work that goes on involves highly flammable organic solvents, no heating is done with naked flames (there is only one Bunsen burner in the entire plant, and that is used by the glass blower for shaping pieces of glassware.) In the research labs heating will be done using electric mantles or electrically heated oil baths. However, in the ‘scale-up' plant, where large volumes of soluble materials are used, even electrical heating is not allowed because of the danger of sparks. Instead they heat vessels by passing a pre-heated liquid through an outer jacket around the vessel. No mobile phones or any electrical equipment are allowed inside in case they generated sparks which could ignite any flammable vapours. In the corridors outside the research laboratories there are emergency showers for people to use in the event of a chemical spillage and Hazard warnings are displayed everywhere. All chemicals have hazard-warning labels. Most pieces of equipment have warning labels on them. Details of every experiment were displayed where the experiment was carried out. A full risk assessment is done on any process before it is carried out. If any particularly hazardous materials are being used, a notice is displayed on the outside of the lab and entry is restricted to authorised personnel. In school we sometimes wear gloves when using chemicals. At GSK gloves are used routinely. There are various grades of gloves to chose from, depending on the nature of the chemicals being used. The different grades are colour coded. The researcher has to specify which gloves to use in the risk assessment. Implications These near perfect safety precautions go a long way to proving that the chemical industry is really very safe and does not pose as much danger to the public as is often thought by many people. With the help of modern technology and careful planning the industry, it has become safer than many school science classes! Drug Development GSK GSK spends millions of pounds each year on research and development. It costs something in the region of à ¯Ã‚ ¿Ã‚ ½450,000,000 to produce a new medicine. The process of developing a new medicine takes about 10 years. Research usually begins with genetic research, which identifies the proteins involved in the disease. Then thousands of compounds will be tested to see if they react with the protein involved in the disease. This process is highly automated, using compounds stored in the automated chemical store. From this the best compound is identified. This will be the compound, which reacts best with the protein. This will not yet be good enough to be used as a therapeutic drug though. It may be too soluble to stay in the body for long; it may be too insoluble to get into the blood stream. It may be toxic, or have other characteristics that make it unsuitable for use as a drug. The next step is to modify compounds structure so that it has as near perfect properties as possible. For example, to make the compound less water-soluble so that it stays in the body for longer, large organic side groups could be added to the structure. (When penicillin was first discovered it was extremely water-soluble so was very quickly passed out of the body in the urine. Because penicillin was in such short supply it had to be recovered from the urine and recycled!) Once a suitable compound has been found the next problem is to scale up production from milligram's to grams then to kilogram's At this point the drug will need to be tested on living tissue (cells, not usually whole animals) So far this process will have taken 4-5 years. Scaling up production has lots of difficulties associated with it. Reactions that work well on a milligram scale may not work on a 20 kg scale. There may be difficulties associated with weighing, heating, stirring, transferring, cooling and purifying. Ways of solving all these difficulties have to be found. The drug will then enter the clinical trials stage. At first it will only be tested for side effects in a few healthy volunteers. It will then be used in trials in patients with the disease. If successful the drug will then be licensed for use and made generally available. Even after this point the drug must be monitored. Implications There is a massive amount of money being poured into the chemical industry by investors. This is good for the stock market and the global economy, the employees of the company and the public who will need the developed drugs. It is a very safe system and those who are put at risk do so by their own admission. The testers are paid quite large lump sums for testing if the drug has any side effects and are usually young healthy men and women at university or college. Very little testing on animals is being carried out any more. There is testing on animal tissue, but this is done on a very small scale and animals are rarely harmed. This is a great step for the industry, which for some time has been beset by animal rights groups protesting their actions. Also the time taken for the drug to be developed is good for job stability for the researchers and developers who are needed far beyond the initial stages of production. Environmental Issues GSK All solvents are collected in large containers under the benches of each lab. When these are full they are taken away and dealt with in a way appropriate to the particular solvent. All waste from the labs is treated as being contaminated and is incinerated. The ash from this is disposed of in landfill sites. Potentially a very large volume of water would be put into the local sewage system. To avoid overloading the system, GSK have installed a recycling system where the water that passes through condensers is reused in a closed system. This also of course saves water. There are no sinks in any of the labs so that nothing can be poured away like is practiced in schools. They are very environmentally friendly. Implications This is great for the environment as nothing is thrown away. It is all dealt with carefully and the industry is becoming far more eco-friendly than in the past. Conclusion From my case study of Glaxo Smith Kline I have found that the industry is in reform. It is becoming far safer and there are many less ethical issues than ever before. Animal testing is low and the environment is finally being preserved. The industry is good for the economy and employs many people from college and university graduates to product test subjects. The pros of chemistry in society far outweigh the cons and this is illustrated perfectly in Glaxo Smith Kline.

Entrepreunership of Indra Nooyi Essay

INTRODUCTION Indra Krishnamurthy Nooyi(born 28 october 1956) is an Indian-American businesswoman who is currently the Chairman and CEO of PepsiCo which is the world’s second largest food and beverage business in terms of net revenue. She is one of the World’s 100 Most Powerful Women as ranked by Forbes magazine. In 2014, she was ranked 13 in the list of Forbes World’s 100 most powerful women. Early life and career Nooyi was born to a Tamil Family in Madras (presently Chennai), Tamil Nadu, India. She was educated at Holy Angels Anglo Indian Higher Secondary School in Madras. She received a Bachelor’s degree in Physics, Chemistry and Mathematics from Madras Christian College in 1974 and a Post Graduate Diploma in Management (MBA) from Indian Institute of Management Calcutta in 1976. Beginning her career in India, Nooyi held product manager positions at Johnson & Johnson and textile firm MetturBeardsell. She was admitted to Yale School of Management in 1978 and earned a Master’s degree in Public and Private Management. While at Yale, she completed her summer internship with Booz Allen Hamilton. Graduating in 1980, Nooyi joined the Boston Consulting Group (BCG), and then held strategy positions at Motorola and Asea Brown Boveri. PepsiCo executive Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. Nooyi has directed the company’s global strategy for more than a decade and led PepsiCo’s restructuring, including the 1997 divestiture of its restaurants into Tricon, now known as Yum! Brands.Nooyi also took the lead in the acquisition of Tropicana in 1998, and merger with Quaker Oats Company, which also brought Gatorade to PepsiCo. In 2006 she became the fifth CEO in PepsiCo’s 44-year history. According to BusinessWeek, since she started as CFO in 2000, the company’s annual revenues have risen 72%, while net profit more than doubled, to $5.6 billion in 2006. Nooyi was named on Wall Street Journal’s list of 50 women to watch in 2007 and 2008, and was listed among  Time’s 100 Most Influential People in The World in 2007 and 2008. Forbes named her the #3 most powerful woman in 2008. In 2014, she was ranked #13 by Forbes.Fortune ranked her the #1 most powerful woman in busi ness in 2009 and 2010. On the 7th of October 2010 Fortune magazine ranked her the 6th most powerful woman in the world. INDRA NOOYI’S CHARACTERISTICS AS AN ENTREPRENEUR â ¦ HARDWORKING- Nooyi recommends not sitting on your laurels just because you have attained a high rank in the professional sphere. A tireless worker herself, she gets only 5 hours of sleep a night, and continuously educates herself, re-evaluating her decisions and ensuring that she is keeping the best interest of the company and its employees in mind. To her, her employees are like an extended family, and she ensures that their needs and concerns are addressed so as to ensure the overall running efficiency of the company. The formal and impersonal atmosphere at PepsiCo, therefore, is a friendly one where her receptionist is known to have fielded calls from her daughter regarding home work and television privileges. â ¦ PRUDENCE (WISE)- Nooyi said she tries to ascribe positive intent to everything people do or say. â€Å"When you do that it’s so much better to deal with people,† Nooyi said. â€Å"Does that mean I give people more rope than I need to? Yeah, but I’m very comfortable with it.† In this way, she aims to cultivate trusting relationships with both colleagues and direct reports, and to focus on developing executive talent. It’s a style that encourages entrepreneurial thinking across the company, says Reinemund, her predecessor and another influential mentor. â ¦ PLANNING AND ORGANIZING- Nooyi’s strategic measures to tackle the slow-down in the beverages and snack food industry included a productivity improvement program, the benefits of which were expected to the tune of US$ 1.2 billion over the next three years  beginning 2009. Other measures under her leadership included aggressive expansion into the emerging markets of Brazil, Russia, China, When Nooyi was SVP, the strategic measures that she planned and implemented resulted in a growth in PepsiCo’s sales and profits. â ¦ INNOVATION She implemented a number of measures to improve the sustainability of the company’s operations and image by focusing on improvements in the health implications of PepsiCo products. Measures such as removing trans-fats from PepsiCo snacks, product innovations in the Quaker Oats brand to come out with a range of consumer perceived healthy snacks, categorization of its snacks into three categories named fun for you, good for you, and better for you were undertaken under her leadership. â ¦ ACHIEVEMENT AND MOTIVATION Forbes magazine ranked Nooyi fourth on the 2008, 2009, 2010, 2011, 2012, 2013, and 2014 lists of The World’s 100 Most Powerful Women. Fortune magazine has named Nooyi number one on its annual ranking of Most Powerful Women in business for 2006, 2007, 2008, 2009 and 2010. In 2008, Nooyi was named one of America’s Best Leaders by U.S. News & World Report. In 2008, she was elected to the Fellowship of the American Academy of Arts and Sciences â ¦ RISK TAKING Pepsi faces rising production costs, lackluster U.S. sales, and attacks on its core snack and soda products from both competitors and health-conscious critics. As the company’s head and, since May, its chairman, Nooyi is taking on Pepsi’s challenges. And Nooyi, who formally took the CEO reins in October 2006, is giving Pepsi’s employees and shareholders good reason to ride her train — a powerful locomotive that has driven the company’s stock up 22% in the 12 months through Dec. 4, near a 52-week high. In May, the company hiked its dividend 25% and boosted its share buyback goal to $4.3 billion from  $3.3 billion. Revenue is expected to rise more than 10% this year. BARRIERS TO INDRA NOOYI:- â ¦ PSYCHOLOGICAL FACTORS Nooyi used to announce a specific profit target that the company will gain. But the company was unable to gain that much profit. So this annoyed the investors. During her tenure pepsi has often failed to hit her statuted profit target, which investor consider an unforgivable scene. â ¦ ECONOMIC FACTORS- Capital requirements are low for taking over a franchise, and profit margins are stratospheric. Nooyi’s plan looked plausible, and investors seemed willing to give it a chance; they pushed the stock down only incrementally despite the surprisingly downbeat profit forecast. Now she absolutely must execute the plan against strong and merciless competitors in a volatile economic environment. â ¦ COMPETITIVE FACTOR- The company is getting beaten up in its flagship product category, drinks, in the world’s largest market, North America. The soda pop planets shifted in their orbits last year when Pepsi-Cola was displaced as America’s eternal No. 2 carbonated soft drink, Coca-Cola was at No. 1; the new No. 2 is Diet Coke. That reordering is especially distressing to investors because there is scarcely a more beautiful business in the world than producing branded soft drink concentrate. â ¦ PERSONALITY FACTORS- Irate investors have been calling for Pepsi to sell off its snack food business or for Nooyi to step down, or at least announce a likely successor. She did none of that at the presentation. Instead, by outlining a plan that will take two years to pay off, she showed that she has the board’s support. But if that plan doesn’t show clear signs of working before year-end, the board’s support could evaporate. That’s why the next several months are make-or-break for her.