Tourist Resort

Question: Write an essay on the detailed marketing analysis of a famous tourist resort. Answer: The report is on the detailed marketing analysis of a famous tourist resort in Australia. It will give a clear and concise idea about the target market and position mapping in the tourism industry in Australia. It will describe different segments and position of the chosen tourist resort in Australia. It will provide information on macro and environment of the tourism industry in Australia. Based on the selected resort reputation, it will analyze consumer perception and behaviour about the chosen tourism resort and its branding. The report will also provide a detailed discussion on the marketing mix of the tourism industry. The report will give handful insight into commercialization and management of tourism industry in Australia. Target market, section, and positioning Tourism in Australia is an important part of the Australian economy. Tourism contributed to about 3% of Australian GDP in the financial year 2014-2015. Domestic tourism is also a significant part of tourism industry representing a major part of direct tourism GDP. Tourism has given employment to many people in Australia. It is also a major contributor in total export earning. Popular travel destination includes Sydney, Melbourne, high-profile destinations like Gold Coast and the Great Barrier Reef, the world's largest reef. The wildlife of Australia is also a significant place of interest for the tourist (Athanasopoulos et al. 2013). The focus of Australia's international tourism campaigns is to the laid back lifestyle of the country and their advertising campaigns. The advertising campaigns in tourism industry target a mass tourist from local population or a different set of the visitor from several parts of the world. Various National Tourism Organizations (NTO) like Tourism Australia adopt a segmented approach to research their market and business. The development of tourism is dependent on several factors like budgets, relevancy of destination, tourist motivation and ease of air access (Morrison 2013). All these factors and segmented approach is the core of Australia's marketing strategy. The marketing has become more sophisticated depending on famous destinations. The tourism market is driven by factors like quality and quantity of competitors, unique product and offering at a destination and most importantly on the visiting tourist. When establishing a famous tourist destination, they do research to find ou t the most appropriate target audience or visitor for a particular destination (Pomering 2013). Tourism Australia has also done extensive research to identify ideal passenger segment in Australia that helps them to meet their critical business goals and objectives. The earlier view was that tourist was segmented according to a country of origin, their mode of travel (Long-destination, inter-regional and domestic), style of travelling (free, independent, package, backpacker, etc.) and channels of distribution. But now they group tourist into segments by characteristics like psychographic, personal motivation and lifestyle of tourist (Forsey and Low 2014). At the psychographic level, very few tourist parts are there that cross national borders for travelling. Different tourist has different motivations and attitudes to travelling depending on the nationality and their cultural difference. All these characteristics influence individuals travelling preferences. So by this kind of research they can isolate global tourist segments that are ready for the Australian tourism experience. Therefore, the target audience is chosen by filtering out consumers through behavioural science studies, motivation research, segmentation studies and focus group of the total population (Ruhanen et al. 2015). The type of tourist generally coming in Australia is an international tourist, domestic tourist, and backpackers. New Zealand visitors are a part of Australian tourism market. They take short packaged tours mainly in iconic sights like Sydney, Gold Coast, the Great Barrier Reef, etc. Tourist also comes to view Australian native animals like koala and kangaroo. A major section of tourist to Australia is the backpackers. They come from European countries mainly Britain and from North America. This kind of travellers spent considerably more time in the country. Many backpackers take working holidays to stay longer. Work holiday visas for Australia are available for citizens of Canada, Europe, and East Asian countries like Hong Kong, Taiwan, Japan, etc. Domestic tourist market is the major contributor to the progress of tourism industry. Australians are good domestic travellers who go for short vacations to sea-side resort towns, mountain retreat, national park, fishing locations, famous tourist spots, etc (McKay et al. 2014). The report is based on the famous Lizard Island Resort in Australia. The resort is located on the Great Barrier Reef and nestled around 1013 hectare Lizard Island National Park. The resort island is situated on the western side of Lizard Island operated by Voyages Hotel and Resort since November 2009. It focuses on providing seclusion and water sports activities taking advantage of The Great Barrier Reef location. The resort has direct access to the Sunset Beach. The resort offers exquisite sea and garden views from the elegant and luxurious rooms and suites. Each room and suites have balconies or decks along with smart lifestyle amenities like Smart TVs, mini-bars, coffee maker, huge villas and private plunge pool. It also has an area for free sports activities like tennis, snorkelling, paddle skiing; diving trips to Cod Hole, etc (Anderson et al. 2015). The resort has a restaurant with a relaxed environment and daily changing menus. They also arrange 7-course beachfront dinners. Th ere is also an arrangement for a casual bar, freshwater pool, a gym and a spa. The Lizard Island is a secluded spot with 24 white-powdery beaches and 40 luxurious suites. It is the northernmost resort in tropical Queensland and located directly in Great Barrier Reef. Lizard Island situated in Lizard National Park has many sandy beaches and lagoons. It is accessible only by private charter from Cairns Airport in northern Queensland, Australia. The resort gives the fortunate few an unforgettable holiday experience like no other resorts. A tourist enjoys secluded picnics on private beaches and five-star cuisine Salt Water restaurant. There is an option for an essential day spa. It gives the tourist option to relax in style in private suites and absorb the beauty of Australia's Great Barrier Reef (Green and Wood 2015). The Lizard Resort Island is operated by Delaware North. This resort is listed in worlds to 10 hotels of the world. It has gained reputation mainly for its unrivalled Great Barrier Reef location. It offers exceptional marine diving, five-star dining, high-class spa service and other incredible experience to visitors. It is ideal for those tourists wanting some days of seclusion from work as the resort is located in secluded part on the northern most side of the Reef. It gives the tourist option to choose from 40 luxurious rooms and suites. They guarantee every guest sensational view and privacy at their suites. It has activities of interest for almost all age groups. They can explore the reef and its surrounding crystal blue waters, relax in white private beeches, indulge in water sports like diving, snorkelling, relax by a spa treatment, etc. It also gives tourist advantage of guided tours, cruise voyage, and private charters (Economics 2013). It services include: Food and Beverage: They are a leader in food service management. The resort has many restaurants, and they have the distinction of having the busiest and famous kitchens in the world. Retail: Delaware North is the chief operator of Lizard Island Resort. It has the experience of operating about 300 stores in resorts, famous attractions, airports, sport-venues, marketplace, etc. So its gives the unique experience to visitors staying at the resort. They want their consumers to come back to the place and enrich themselves with exciting activities at the resort (Billies 2016). Lodging: Delawares experience of hotel management extends from different countries in North America to Australia. Organizing different event requires specific skills and Delaware North has excelled in this department. They have developed luxury hotel suites such as in Lizard Island Resort and wilderness camps. They want every event to be a one-time unique experience for their consumers. So put a lot of efforts in organizing exciting events. So on the whole Lizard Island Resort is a stunning retreat for tourist giving luxurious seclusion and world-class facilities (Marshall et al. 2013). The Great Barrier Reef is a famous tourist destination in Australia. So Lizard Island resort location is very appropriate for attracting large tourist as the place is famous destination due to the Great Barrier Reef. The location attracts more than two million visitors every year. The place has been carefully managed for the interest of the tourist. They have taken permits for camping and other commercial marine tourism within the Great Barrier Reef Marine Park. Those staying at Lizard Island have the advantage of closer reach to these location and marine activities as the resort is located nearby the Great Barrier Reef. Despite the number of traffic of visitors to this place every year, Tourism Australia has checked that the traffic does not have any effect or damage on the reef. There are also many other natural attractions like Uluru, Fraser Island, and Kakadu National Park. Uluru was awarded for being the best tourist attraction in Australia (Tourism and Jennings 2012). Positioning mapping: It is a tool used by marketing people to deal with products that they are marketing. The concept is that different person has different perception of goods. Similarly in the tourism industry, different people have a different preference for choosing a holiday destination. So to analyse the market, positioning map is created. The tool is necessary for comparison of various products to gain more knowledge and give better services or better product. The positioning mapping of tourism marketing can be segmented by factors like perceptions and attitude of terrorist. It has been explained above in segmentation section how tourist industry targets particular visitor after different filter process. Based on that they identify consumers and develop their strategies (Chang 2015). Figure 1: Positioning map of the tourist industry. Etravelweek.com. (2016). E-Travel Week. [online] Available at: https://etravelweek.com [Accessed 26 May 2016]. So from above position map, it is seen that Lizard Island Resort analyzed both low-service and high-service element. They analyzed a different kind of preference of customers from different parts of the world. Based on those preferences they plan the kind of services that they want to offer. As the resort is located in a strategic location in Great Barrier Reef, it is understood that it will attract influential visitors from different part of the world. So their focus is on giving luxurious high-class experience in the form of serene view, elegant surrounding, grand rooms, and suites, sports activities, etc. They have excelled in their service that is why it is distinguished as the best hotel in the world (Garca-Palomares et al. 2015). Micro and macro environment Marketing has two external marketing environments-one is the micro-environment and the other is macro-environment. The factors are not under the control of service giver, but they influence their decision while developing the strategic marketing strategy. These factors will be discussed here tourism industry: Micro environment factors: Suppliers: The success of any business depends on the suppliers. Suppliers have the main power as they are the main suppliers of goods and services. The quality of suppliers product and service is crucial to the business. In the case of Tourism Australia, all tourists related activities are checked by Tourism Australia. They have analyzed the demand of tourist to offer luxurious resorts and fascinating holiday destination to tourist coming in Australia. Lizard Island is an example of giving exceptional holiday experience to visitors coming in the Great Barrier Reef (Wang and Ap 2013). Resellers: Any product or service offered by the organization is transferred to the market by third-party resellers like retailers, wholesalers, etc. Tourism Australia has promoted the tourism industry in Australia by strategic planning and organizing promotion campaigns of the new tourist destination. In the case of Lizard Island Resort, Delaware North is its key operators. It acts like its reseller which handles the services of the resort and arranges for exception events that tourist will remember forever (Gustavo 2013). Customers: Customer is crucial to any business. Before making any product, marketers analyze why people will buy their products or why they will promote their product in the market. In a case of tourism in Australia, we have discussed how tourism industry does segmentation study to identify their target audience. Lizard Island has got visitors from all parts of the world due to its unrivalled location in the Great Barrier Reef (So et al. 2014). Competition: Competition is there in every business. So in order o excel in their business, the way they sell or offer their services is critical. They analyze how price and product differentiation affects customers. In the case of the tourism industry, we see that tourist traffic is crucial to their business. To attract more customers, they have to offer some unique features to their holiday destination and resorts. Lizard Island excelled in this regard as it gives exception holiday experience by its different services like world-class dining, spa, sports activities, etc (Gallarza et al. 2012). Macro Environmental Factors: Demographic forces: Different segments of the market are affected by demographic forces like the country of origin, age, ethnicity, education, cultural characteristics and lifestyle of consumers. The tourist choice of destination is also influenced by these demographic factors. It helps tourism industry in the segmentation of their market (Pang 2014). Economic factors: Finance is an important aspect of both the organizations production as well as consumer's decision making process. It is seen that tourism industry is driven by economic help from Tourism Australia. It has spent a lot of money in tourist advertisement to promote popular destinations (Tribe 2015). Physical forces: Proper utilization of natural resources like forests, agricultural products, marine products, etc. is also essential in business. This resource has been properly utilized in promoting tourism in Australia. Tourism Australia is also dependent on natural wildlife and national parks. People visit these places in Australia. The Marine resources like seas and beaches are also utilized by resort to giving tourist exciting sports activities in the sea like scuba diving, snorkelling, etc (Goodall and Ashworth 2013). Technological factors: Technology is also a crucial part of production or service delivery. The tourism industry also has taken steps in this regard. Like in Lizard Island Resort, there is an option for high-class entertainment in their private suits in the form of high technological gadgets, movie theatres, etc. They also book passengers from online website and provide excellent service to tourist (Buhalis and Wagner 2013). Political and legal factors: Marketing decisions are taken in compliance with recent political and legal developments. In the case of the tourism sector in Australia, we see that tourism department took special permits from the government for sports activities like diving and snorkelling activities. They also checked not to damage the reefs in spite of significant traffic at the Great Barrier Reef (Sharpley and Telfer 2014). Social and cultural forces: Any marketing strategy should always analyze social and cultural aspects of society. The product and services should not risk the society in any way. So that factor should be considered in any industry whether it is related to tourism or product (Pearce 2013). Consumer perception and behaviour about the brand Australia is very popular among world tourist. The country has the goal of Tourism 2020. To do this, they have increased annual spending on tourism. Different popular destination and world class resorts and beaches are the reason for high traffic of passengers from all over the world. The tourist gives positive feedback about their holiday experience in Australia. The International market has high expectation from Australia. To meet these expectations, they are delivering strongly. Its greatest attractions are world class beauty, safe environment, and welcoming citizens. Another perception about Australia is that it is a world class market for tourism, and it offers global travel option. Many consumers aspire and dream to visit Australia. They have the intention to visit the famous location once in their lifetime, and they have a greater awareness of different holiday spots in Australia. It is a place of interest for many people, and people aspire to visit the place to spend their t ime in leisure (Gssling et al. 2012). Marketing Mix The marketing mix is a tool to determine a product, service or brand offering. It is dependent on four Ps which are: Price: Pricing is a complicated process in the tourism industry. Any tourism package is dependent on geographic location, mode of travelling like flight, travel, hotel, etc., demand and supply of market. All these factors determine the pricing of tourist products like sports activities, resort lodging, dining, etc. Australia has strategic marketing operations to match current demand, the expectation of consumer and compete with other peer groups (Lovelock et al. 2014). Place: Tourism marketing depends heavily on distribution strategies. Every travel company works with agents and partners who help them in their business. Famous travels companies like SOTC, Thomas Cook, and Cox Kings work in this regard as a wholesaler and retailer of tourism. The success of any tourist centre depends on facilities like infrastructure, transportation, communication and ways of promotion of services. Tour operators also give other services like guided tours, hotel accommodation, airline flights, etc. Lizard Island also arranged for guided tours and other services (Vila et al., 2015). Promotion: Promotion is a crucial aspect for the success of tourism industry. A tourist organization like Tourism Australia plays a role in the creation of awareness through promotional strategies like advertising, publicity, sales promotion, word of mouth promotion and exhibition (Goodall and Ashworth 2013). Product: Product is a mix of tangible and intangible elements. In the case of the tourism industry, a product offered is the holiday destinations which can only be experienced by the tourist. The whole package of the product may involve destination, accommodation, facilities such entertainment, etc. A lot has been discussed important holiday destination of Australia above and also about product offerings in Lizard Island in this regard. Recommendation From the detailed report, we get interesting facts about tourism in Australia. We got a clear idea about world class destination and luxurious resort in and around Australia. Australia is renowned in the world as a famous destination in the world. We see that the greatest drivers of passenger demand in Australia are coastal beaches, aquatic and wildlife experience along with famous places like Tropical Queensland, Sydney, and the Gold Coast. Australia also scores high marks regarding looking after the safety of passengers. Since it is a world class destination, the only recommendation is that they try to maintain their position by constantly improving their services and updating latest tourist destination with unique events. Australia's perception about food and dining is different, so they can work in this department to give better culinary experience to visitors. It will create a great opportunity for future international marketing. References Anderson, L.G., Rocliffe, S., Haddaway, N.R. and Dunn, A.M., 2015. The Role of Tourism and Recreation in the Spread of Non-Native Species: A Systematic Review and Meta-Analysis.PloS one,10(10), p.e0140833. Athanasopoulos, G., Deng, M., Li, G. and Song, H., 2013.Domestic and outbound tourism demand in Australia: a System-of-Equations Approach(No. 6/13). Monash University, Department of Econometrics and Business Statistics. Billies, R., 2016. Great Barrier Reef: What lies beneath. Buhalis, D. and Wagner, R., 2013.E-destinations: Global best practice in tourism technologies and applications(pp. 119-130). Springer Berlin Heidelberg. Chang, H.H., 2015. Which one helps tourists most? Perspectives of international tourists using different navigation aids.Tourism Geographies,17(3), pp.350-369. Economics, D.A., 2013. Economic Contribution of the Great Barrier Reef.Great Barrier Reef Marine Park Authority, Townsville,195. Forsey, M. and Low, M., 2014. Beyond the production of tourism imaginaries: Student-travellers in Australia and their reception of media representations of their host nation.Annals of Tourism Research,44, pp.156-170. Gallarza, M.G., Gil-Saura, I. and Holbrook, M.B., 2012. Customer value in tourism services: meaning and role for a relationship marketing approach.Strategic Marketing in Tourism Services. Bingley, UK: Emerald, pp.147-163. Garca-Palomares, J.C., Gutirrez, J. and Mnguez, C., 2015. Identification of tourist hot spots based on social networks: A comparative analysis of European metropolises using photo-sharing services and GIS.Applied Geography,63, pp.408-417. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Gssling, S., Scott, D., Hall, C.M., Ceron, J.P. and Dubois, G., 2012. Consumer behaviour and demand response of tourists to climate change.Annals of Tourism Research,39(1), pp.36-58. Green, R.J. and Wood, P., 2015. 11 Australian Wildlife Tourism and Research Network.Scientific Tourism: Researchers as Travellers, p.165. Gustavo, N., 2013. Marketing management trends in tourism and hospitality industry: Facing the 21st century environment.International Journal of Marketing Studies,5(3), p.13. Lovelock, C., Patterson, P.G. and Wirtz, J., 2014.Services marketing. Pearson Australia. Marshall, N.A., Bohensky, E., Curnock, M., Goldberg, J., Gooch, M., Pert, P.L., Scherl, L., Stone-Jovicich, S. and Tobin, R.C., 2013. A Social and Economic Long Term Monitoring Program for the Great Barrier Reef.Key Findings. McKay, C., Brander, R.W. and Goff, J., 2014. Putting tourists in harms wayCoastal tourist parks and hazardous unpatrolled surf beaches in New South Wales, Australia.Tourism Management,45, pp.71-84. Morrison, A.M., 2013.Marketing and managing tourism destinations. Routledge. Pang, K.P., 2014. Impact of socio-demographics, fuel price and airfare on the domestic overnight travel decision in Australia.Tourism Economics,20(6), pp.1297-1318. Pearce, P.L., 2013.The social psychology of tourist behaviour: International Series in Experimental Social Psychology(Vol. 3). Elsevier. Pomering, A., 2013. Indigenous identity in the nation brand: tension and inconsistency in a nation's tourism advertising campaigns.Corporate Reputation Review,16(1), pp.66-79. Ruhanen, L., Whitford, M. and McLennan, C.L., 2015. Indigenous tourism in Australia: Time for a reality check.Tourism Management,48, pp.73-83. Sharpley, R. and Telfer, D.J. eds., 2014.Tourism and development: concepts and issues(Vol. 63). Channel View Publications. So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2014. The role of customer engagement in building consumer loyalty to tourism brands.Journal of Travel Research, p.0047287514541008. Tourism, M. and Jennings, G., 2012. Marine Tourism.Sport and Adventure Tourism, p.125. Tribe, J., 2015.The economics of recreation, leisure and tourism. Routledge. Vila, T.D., Darcy, S. and Gonzlez, E.A., 2015. Competing for the disability tourism marketa comparative exploration of the factors of accessible tourism competitiveness in Spain and Australia.Tourism Management,47, pp.261-272. Wang, D. and Ap, J., 2013. Factors affecting tourism policy implementation: A conceptual framework and a case study in China.Tourism Management,36, pp.221-233.

The Story Of An Hour Irony Essay free essay sample

The Story Of An Hour: Irony Essay, Research Paper The Story of An Hour: Sarcasm In Kate Chopin # 8217 ; s short narrative # 8220 ; The Story of an Hour, # 8221 ; there is much sarcasm. The first sarcasm detected is in the manner that Louise reacts to the intelligence of the decease of her hubby, Brently Mallard. Before Louise # 8217 ; s reaction is revealed, Chopin alludes to how the widow feels by depicting the universe harmonizing to her perceptual experience of it after the # 8220 ; atrocious # 8221 ; intelligence. Louise is said to # 8220 ; non hear the narrative as many adult females have heard the same. # 8221 ; Rather, she accepts it and goes to her room to be entirely. Now the reader starts to see the universe through Louise # 8217 ; s eyes, a universe full of new and pure life. In her room, Louise sinks into a comfy chair and looks out her window. Immediately the image of comfort seems to strike a uneven note. We will write a custom essay sample on The Story Of An Hour Irony Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One reading this narrative should oppugn the usage of this word # 8221 ; comfy # 8221 ; and why Louise is non crushing the furniture alternatively. Following, the freshly widowed adult females is looking out of the window and sees spring and all the new life it brings. The descriptions used now are as far off from decease as possible. # 8220 ; The delicios breath of rain # 8230 ; the notes of a distant vocal # 8230 ; infinite sparrows were chittering # 8230 ; spots of bluish sky # 8230 ; . # 8221 ; All these are beautiful images of life, the reader is rather confused by this most unusual prefiguration until Louise # 8217 ; s reaction is explained. The widow susurrations â€Å"Free, free, free! † Louise realizes that her hubby had loved her, but she goes on to explicate that as work forces and adult females frequently inhibit eachother, even if it is done with the best of purposes, they exert their ain volitions upon eachother. She realized that although at times she had loved him, she has regained her freedom, a province of beeing that all of G-d # 8217 ; s animals strive for. Although this reaction is wholly unexpected, the reader rapidly accepts it because of Louise # 8217 ; s equal account. She grows excited and Begins to fantasy about life her life for herself. With this realisation, she wishes that # 8220 ; life might be long, # 8221 ; and she feels like a # 8220 ; goddess of Victory # 8221 ; as she walks down the steps. This is an eerie forshadowing for an even more unexpected stoping. The reader has merely accepted Louise # 8217 ; s reaction to her hubby # 8217 ; s decease, when the most unexpected happens ; her hubby is really alive and he enters the room flooring everyone, and Louise particularly, as she is shocked to decease. The sarcasm continues, though, because the physicians say she died of joy, when the reader knows that she really died because she had a glimps of freedom and could non travel back to populating under her hubby # 8217 ; s will once more. In the rubric, the # 8220 ; narrative # 8221 ; refers to that of Louise # 8217 ; s life. She lived in the true sense of the word, with the will and freedom to populate for merely one hr.

Cherokees Removal Theda Perdue Sample Essay

Cherokees Removal Theda Perdue Sample EssayA Cherokee Removal Theda Perdue Sample Essay is a great learning resource for your college applications and other needs. You can use it for essay writing and even to fulfill college requirements.This essay guide is like an application guide. It tells you how to write a Cherokee Removal Theda Perdue Sample Essay that you can submit to a college for college admissions, or your other college papers or other needs.It is written in the format of a college application and it will help you think about a person's topic of interest and theme. The Cherokee Removal Theda Perdue Sample Essay will tell you how to develop the essay into a real essay. By following the steps in this guide, you can write an essay that is structured and professional.You can use this guide for your college's classroom or course work, so that you can develop a lesson plan for yourself. You can now study any topic you want and you will find out what topics you need to study.She was the first person to discover that studying knowledge of learning is one of the best tools of learning. It is a lifelong skill to learn something new. In order to apply this 'Lecture Learning' you need a lesson plan or curriculum that you can follow. In this case, A Cherokee Removal Theda Perdue Sample Essay is a great guide to make sure that you are able to learn about the subject you want to study and master that subject.This Cherokee Removal Theda Perdue Sample Essay explains how important it is to learn about the subject you want to study. It will also show you how to find information you need to know about the subject you want to study. You will now know how to write a Cherokee Removal Theda Perdue Sample Essay in order to make sure that you study the topic that you are aiming to study.It will be up to you to decide how much time you want to spend on this subject or how many things you want to learn from the lesson plan that you created. That's the beauty of a Cherokee Remov al Theda Perdue Sample Essay guide. You can now find a guide that can help you develop an excellent Cherokee Removal Theda Perdue Sample Essay.

The Lord of the Rings- The Return of the King essays

The Lord of the Rings- The Return of the King essays The Return of the King leads us to the conclusion of the journey of our Ring Bearer and his former company. There is a constant struggle of good versus evil throughout the novel as our characters attempt to restore peace to the Middle-earth. Fortunately many of these struggles come to prove that good will surpass evil in the end. During the novel other themes arise, such as the struggle for power, story telling, and friendship. I believe the main theme of The Return of the King is the battle between good and evil. The Return of the King has our fellowship divided. Aragorn, Legolas, and Gimli besieged in a castle as the dark forces approach, with Gandalf resurrected and trying to mount a defense. Whereas Sam and Frodo are separated deep in Saurons land. The quest to defeat Sauron seems hopeless, but with the return of the king, the powers of good shine through, and Aragorn with his armies are able to fight back Sauron and his evil army. Frodo with much help from Sam finally makes to the Crack of Doom. However, the ring has taken too strong of a hold on Frodo and he is unable to cast the ring into the fire. Instead he claims the ring and puts it on; alerting Sauron the ring is near the Crack of Doom. Gollum finds his way into the mountain with Sam and Frodo, and manages to bite off Frodos finger wearing the ring. As Gollum rejoices for the return of his precious, the inevitable force of good causes him to fall into the fire with the ring. Destroying the ring along with Sauron and winning the battle for good. Later the hobbits return to the Shire which has been taken over by Saruman. Once again good defeats evil and the hobbits take back control of the Shire. Wormtongue finally seeing the light kills Saruman. At the end of the novel Gildor, Elrond, Galadriel, Bilbo, Frodo, and Gandalf left on the white ship to the undying lands. Thus ending the Third Age of Middle-earth. Tolkien uses various literary techniq...

Business Negotiations in China Essay Example | Topics and Well Written Essays - 1500 words

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Operations Management Essay Example | Topics and Well Written Essays - 5500 words

Operations Management - Essay Example Operation management is the function of managing core activities such as creation, production, distribution and delivery of the organisation’s goods and services (Chase, and Aquilano, 1977). This management of organisation is associated with the conversion of labour and material into goods and services efficiently to maximise the profits of the organisation (Gaither, 1984).Managing of operations appropriately is important for organisations in order to ensure high productivity, and customer satisfaction (Krajewski, Ritzman, &Malhorta, 2007). 1.2 What will be discussed in this case study?(Synopsis) This case study will provide an extensive knowledge regarding the operational problems being faced by the hospital; Riyadh Medical Hospital. This case study will be focused on highlighting the critical operational problems such as Supply chain management, Inventory management, Waste and lean management; and Quality management Along with these critical problems, the case study will pro vide an overview of the structure and growth that are relevant to these essential areas of operational management.The elements mentioned above will be separately investigated to evaluate the importance of each of the operational management issues. ... spital.The operation management deals with managing core activities from the conversion of labour and material to goods and services (Apte, Maglaras, and Pinedo, 2008). This would allow us to better understand the issues related to operation management at Riyadh Military Hospital. This case study addresses the major operational management issues such as supply chain management, inventory management, waste and lean management and quality management at Riyadh military hospital. Each of the issues mentioned are a hurdle for the hospital to work effectively and efficiently. This case study helpsto analyse and provide recommendation to improve the understanding of these problems. The concept of operation management would be used to understand the information and the problems associated with the management at Riyadh Military Hospital. The supply chain management issue wouldhelp in learning more about the importance of supply chain in a hospital and how can the supply chain management affec t the overall performance of the Riyadh Military Hospital. Similarly, the inventory management issues will highlight the importance of keeping balance between the required inventory and the amount of inventory at hand. The excess inventory in a hospital can lead to unfavourable situations as it reduces the capacity of the organisation and the value perceived by the customers reduces. On the other hand, the waste and lean management issue would highlight the importance of processes that are aimed to reduce the waste and improve the efficiency of the hospital. Lean management is aimed to transform the processes radically and to reduce the cost of the processes(Schemenner, 1984). The last but not the least operational management issue; quality management, would highlight the importance of

Studying the Philosophical Thoughts Essay Example for Free

Studying the Philosophical Thoughts Essay 1. Generalizing the conditions which form the philosophical thoughts of Chuang Tzu. Regarding the socio-economic conditions: Chuang Tzu lived in the Warring States Period. This period witnessed the increasing popularity of iron tools marked a revolutionary innovation of production tools and the development of social productive. Agriculture, industry and economy also developed during the Warring States Period. Feudal relations of production gradually formed, consequently when the Warring States period started, it marked the end of mode at the slavery which following a pattern of the Orient. The era of Warring States is trouble times. The great transformation of all aspects in this period has left many stamps which affect every fields of life and set out the philosophical problems for the time. Regarding the premise thoughts: Chuang Tzu lived in a period corresponding to the philosophical summit of Chinese thought — the Hundred Schools of Thought. It is also known as the Golden Age of Chinese philosophy because a broad range of thoughts and ideas were developed and discussed freely. Living in the most developed period of the Chinese philosophy, Chuang Tzu can know all the philosophies in The Warring States, except Han Fei’s theory. Living during the chaos, the philosophical thoughts of Chuang Tzu inevitably influenced by the History of Chinese’s thoughts at this time. Short introduction about Chuang Tzu and Nan Hua Zhen Jing Chuang Tzu came from the Town of Meng (in modern Anhui) in Song Dynasty, living in the time of King Hui of Liang and Kinh Xuan of Qi (late 4th century BCE). He is the typical philosopher for Daojia, one of the greatest philosophers in History of Ancient – Middle Age Chinese Philosophy. Chuang Tzu is considered to follow Lao Tzu’s doctrine of Dao, making it develop more bright and popular. He is a minor official in the town. However, he gave up his appointment and lived recluse for the rest of his life at Nan Hua Mountain in the state of Song. In this place, he wrote Nan Hua Zhen Jing. Nan Hua Zhen Jing (also known as The book of Chuang Tzu) is only work of Chuang Tzu that today we still know. This work was lost several time, recovered and then lost again. So it has some inevitable errors. This work, in its current shape consisting of 33 chapters, is traditionally divided into three parts: the first, known as the Inner Chapters, consists of the first seven chapters; the second, known as the Outer Chapters, consist of the next 15 chapters; the last, known as the Mixed Chapters, consist of the remaining 11 chapters. Chuang Tzu was renowned for his brilliant wordplay and use of parables to put forward his philosophical thoughts. Nan Hua Zhen Jing was translated into Vietnamese. The popular translators of Nan Hua Zhen Jing in Vietnam are Thu Giang – Duy Can Nguyen, Hien Le Nguyen, Tong Nhuong, Ton Nhan Nguyen. In my report, I read and quoted the translation of Hien Le Nguyen. 2. Some philosophical thoughts of Chuang Tzu in Nan Hua Zhen Jing World outlook of Chuang Tzu: The inheritance and development of Lao Tzu’s doctrine in the concept Dao. Chuang Tzu advocated that the primary sources of whole world is nothing. He found that everything in this world has the common origin which is called Dao, even though they have many differences. In Chuang Tzu’s conceptions, Dao is formless, unknown, empty, and it is beyond space, time, life and death. Dao is â€Å"non-material† so that no one gave it birth and it derived from itself. That means Dao had before heaven and earth. So Dao is the origin of universe. Chuang Tzu said that Dao constantly changes. Everything in this world always moves and transforms, and we don’t know where they start, how they end. However, they change follow the set of strict rules and have the natural power. Everything contains Dao as their nature. All are transformed by Dao of their own to suit different circumstances. This is the core of Chuang Tzu’s conception about Dao which represents the development of Lao Tzu’s doctrine to a new level. Epistemology of Chuang Tzu: Relativism. For knowledge, like Lao Tzu, Chuang Tzu didn’t respect intellectual. He considers that intellectual knowledge is redundant because it will bring troubles. Chuang Tzu said: â€Å"There are limits in our lives, but there are no limits to knowledge. Using the limited thing to catch up with the unlimited thing can only bring troubles. Someone who already thinks they’re knowledgeable is really in trouble. † (Chapter 3, â€Å"Opinions on Nurturing Life†). Thus, he doesn’t encourage people to accumulate knowledge and opposes to argue with words. For Chuang Tzu, Dao is the supreme principle. He emphasized the absolute movement and ignored the stabilization. Chuang Tzu pushed the conception about relativity of Chuang Tzu into relativism. He advocated that there are no right and wrong, wealthy and poverty; no intellect, no arguments. Outlook on life of Chuang Tzu: Happiness is absolute freedom and absolute equality. *According to Chuang Tzu, the first of all happiness is lived freely follow natural essence, reaching the carefree roaming in this life. Philosophical thoughts of Chuang Tzu show us that wealthy or poverty, right or wrong, big or small, etc have no meaning at all. It is important that you have a happy life, reach to the carefree roaming, don’t you? Chuang Tzu mentioned that if we want to get the absolute freedom, we will have to live follow our natural essences. To do this, we need to expand our vision, do not set up obstacles for yourself. The carefree roaming requires human life keep pace with all things in the world from the heart, eyes and breath to action rather than antagonistic, requiring as sovereign of the universe. Happiness can really get in this world is encumbered with nothing inside. It sounds simple but is very difficult. It requires us to open eyes to perceive Dao everywhere, and everyone is encouraged to expand their mind by their experiences. We often spend a lifetime to explore the outside world, so we are losing the power to recognize the inner strength of ourselves. To reach the carefree roaming, we need to follow the natural essence, come back to the natural, rustic, carefree, liberated life. *The second is known how to make all things equal. Chuang Tzu said that to achieve the absolute Dao, the first step is that people need to remove their conceptions about right and wrong, considering the difference between things in this world is relative, in other words, it makes all things be equal. *Conception of Chuang Tzu about the true man and the true society. For Chuang Tzu, A true person has to be a carefree person. He said: â€Å"What is a true person? The true person of ancient times wasnt opposed to the idea of being different than the rest of society, didnt try to be macho, and didnt plan for a lucrative career. Someone like that could move from one situation to another with no regret, and measure up her self worth without becoming smugly self-satisfied. Someone like that could climb to dizzying heights without trembling in fear, enter water without feeling wet, and enter fire without feeling the heat. This kind of perception enables one to ascend on the tails of Dao. The true person of ancient times could sleep without dreaming, could awaken without anxiety, could eat food without relishing in it, and could completely fill her lungs when breathing. A true person breathed all the way down to her heels, while other peoples breath only filled the top of their lungs. Those who bend over in submission seem to spew forth words from their mouths like vomit. Those who harbor old desires deeply within them leave only a shallow space for the heavens to maneuver. The true person of ancient times wasnt aware of expressing joy in life, nor of feeling aversion to death. He didnt feel a need to be gracious when he left, nor did he feel a need to be aloof when he entered. He could leave as swiftly as he arrived, and there was nothing more to it. He didnt forget where he began, but didnt question where hed end up. He celebrated what was received, and recaptured what had been forgotten. This is called not using the mind to contribute to Dao, and not using people to assist the heavens. Thats what was called a true person. † (Chapter 6, â€Å"The Great and Most Honored Master†) Chuang Tzu said the world â€Å"does no need governing; in fact it should not be governed†, and, â€Å"Good order results spontaneously when things are let alone. † Murray Rothbard called him â€Å"perhaps the world’s first anarchist†. * Nan Hoa Zhen Jing of Chuang Tzu has high value philosophy and value artist. In this book, Inner Chapter is contained the most of his philosophical thoughts such as world outlook, epistemology, outlook on life, etc. It showed us that Chuang Tzu’s thoughts thought is not much, but deep, profound and mysterious.