Tuesday, May 26, 2020
Choosing Good Essay Writing Topics Samples
Choosing Good Essay Writing Topics Samples The Hidden Gem of Essay Writing Topics Samples You'll be offered to get a paper on any subject. A quality argumentative essay paper should portray a high level of originality and creativity. Along with the phonetic rhythm, it is critical to produce your essay dynamic by its sense. If your essay shouldn't be formal as hell, it's time for humor and irony. When you have to receive a paper written quickly a terrific secret is to use a template. If you're writing a specific sort of paper a template is helpful in lots of ways. The paper writing procedure is thorough and will bring students to a higher degree of understanding. Utilizing a template during the essay writing procedure can decrease the period of time spent writing. From time to time, the quotes of famous people are able to enhance your essay. Indeed, spending time on writing an outline provides you a chance to save a good deal when writing. When you plan your essay and jot down the points you're likely to talk about in your draft, you are going to have lot of points to discuss. Let's say that you're writing an essay on The important causes of Road Accidents in your City, it's obvious you're going to develop two or three points. The Honest to Goodness Truth on Essay Writing Topics Samples When you're expected to compose a paper employing a particular formatting style a template is excellent to have handy. There are a few web sites which are created for web site owners to look for those who need to create money writing articles. As you review templates for the sort of writing you're doing you're see there are unique forms of templates providing information on what things to write and the way to write it. You have the choice of reviewing their samples to find a notion of the way to develop your content. Essay Writing Topics Samples Help! Because of that, education is viewed as the best riches. Students should write argumentative essays like they're trying to convince an opposing audience to trust in new ideas. They should therefore be very careful in selection online writing companies to provide them with student essay services. A student should select an essay topic that they have enthusiasm in, it aids the student to work with dedication towards developing the topic, to make sure that they get to compose a premium quality essay. Choosi ng our service, you are going to see that studying can be simple if you gain from the aid of capable experts. The last result is often a solution that's forced on the corporation. There's a strong need to decrease traffic and pollution. There are a few topics which are absolutely unseen and students find difficulty in locating the appropriate direction and method of information collection. What About Essay Writing Topics Samples? There are those who believe resume objective samples shouldn't be used. Rhetorical questions are a fantastic approach to stop prospects in their tracks and get them thinking. The Foolproof Essay Writing Topics Samples Strategy A seasoned professional will make an error-free assignment very quickly and can help you boost your grades. Therefore, you're predicted to find college essay help on the internet to find out more about the things that weren't taught in class. For instance, some of them just have zero time to deal with dozens of assignments th at keep bombarding from every side. It is very important to consult unique experts regarding the many topics for high school papers. Essay makes students to comprehend the subject on which it is to be written whatever might be the subject. Small words and short sentences continue to be the simplest to comprehend. Writing good compositions is crucial in the English Language in the feeling that it permits the student to have the ability to express what is in their mind regarding a specific matter. Benefits of Online essay Writing Services Essay writing is a trying task for the majority of the students today.
Monday, May 18, 2020
American Government Final Reflection - 1136 Words
Final Reflection/Position Paper American Government March 10, 2013 Final Reflection/Position Paper The purpose of this paper is intended to summarize my views on what has influenced my understanding of politics and government prior to taking this class, and how my understanding is now since completing this course. Pre Reflection/Position My understanding of politics and government prior to taking American Government came from my family and their beliefs. It was influenced by the schools I attended, which influenced my respect for this country, and my respect for our flag. They ingrained a sense of patriotism with their teachings. Television and newspapers had a big influence on me in my youngerâ⬠¦show more contentâ⬠¦When I grew up and throughout my life I didnââ¬â¢t need to worry about this issue. Only in the last 15 years or so has the issue of gun control come about in this country. The 2nd Amendment protects our right to bear arms, ââ¬Å"A well regulated Militia being necessary to the security of a free State, the right of the people to keep and bear armsâ⬠.(Volkomer, 2012. Pg. 54). Another reason why I do not want to see gun control implemented is crime will rise, as the only ones that will have guns are the criminals and the government. The honest, upstanding citiz ens will have no way to protect themselves, and the criminals will take advantage of that fact. Diversity in this country is becoming more apparent. I donââ¬â¢t see this as a bad thing until the opinions of a minority can make changes that affect the majority in a big way. One example is taking the Pledge of Allegiance out of schools because a select few find it offensive because it mentions God in it. When I went to school, if you didnââ¬â¢t want to say it because of your religious beliefs you didnââ¬â¢t have to. Belief in God was what this country was founded on, and I find it disrespectful to this country to allow a select few to be able to dictate to the rest of us what is allowed and what is not. The 1st Amendment was implemented to give us the right to what religion we want to believe in, instead of making us choose a specific religion, or none at all. ââ¬Å"CongressShow MoreRelatedRhetorical Analysis Of The Clock Shadows And Dark And Gritty 1583 Words à | à 7 Pagesthen our contemporary entertainment era overstocked in brooding, morally ambiguous anti-heroes bearing five oââ¬â¢clock shadows and ââ¬Å"dark and grittyâ⬠narratives are a reflection of the flawed and unrelenting modern-day reality that we inhabit. This age of morally gray storytelling is a stark contrast to the idealistic depictions of American society and ââ¬Å"traditional family valuesâ⬠found throughout various 1950s television (Museum of Broadcast Communications). The force behind this shift from a rather jubilantRead MoreReview Of Designations Under The Antiquities Act?1091 Words à |à 5 Pagesorder # 13792, Review of Designations Under the Antiquities Act. This order caused the review of at least 22 monuments protected by the Antiquities Act of 1906. As president, he should be in tune with public opinion, and therefore, a positive reflection of the people. Although President Trump has the authority to authorize and execute executive order # 137 92, the order is against public opinion, and, furthermore, can be detrimental to ecosystems. Executive order #13792, Review of DesignationsRead MoreThe Impact Of Mexican American War On National Politics Essay1389 Words à |à 6 PagesDuring the time of 1830, the Americans believed in ââ¬Å"manifest destinyâ⬠. There was a spike in the population, as cheap and fertile land caught the attention of Americans to take on the hardships of the Overland Trails to Oregon and California. A lot of the Americans from the south ended up migrating to the Mexican part of Texas with their slaves, so that they would be able to grow cotton. But the Mexican government wouldnââ¬â¢t authorize slavery and once 1830 approached, they ended up prohibiting any furtherRead MoreLeadership Capacity in Education Study Essay1499 Words à |à 6 Pagesactivity of coaching, scaffolding, articulation, reflection, and exploration are key components to development. Overall, leadership believes in dynamic engagement for collaboration and driven outcomes. Many may not acknowledge that leadership attributes can be displayed within all roles without regard to their working title. As a result, surveying the communities within Harrisburg Area Community College (HACC) ââ¬â Cabinet, Classified, Student Government Association, and Academic Divisions - providesRead MoreThe Man Of The Modern Conservatism889 Words à |à 4 Pageswell known for his criticism, or contempt of the French Revolution; assuming so, it is not hard to doubt that he in fact sympathized with the American cause. If he is the true father of the conservatism, then the reader may be surprised to hear that he sided with the colonists; however, his decision makes a sense if we acknowledge that Burke regarded the American Revolution as a revolution that is not too far apart from that of the Glorious Revolution, unlike the French Revolution. Paine would argueRead MoreAnalysis Of Ray B radbury s Fahrenheit 4511241 Words à |à 5 Pagessuggest the work resembles anti-censorship propaganda. On the other hand, Bradbury himself stated: ââ¬Å"I wasnââ¬â¢t worried about censorship-I was worried about people being turned into morons by TVâ⬠(Smolla, The Life of the Mind and a Life of Meaning: Reflections on Fahrenheit 451). Through the dissection of the novel and the possible interpretations of censorships definitions, one may conclude that subscribing to moronic television is, in fact, a form of self-censoring. Bradburyââ¬â¢s above statement failsRead MoreThe American Revolution : A Political Upheaval That Took Place Between 1763 And 17751053 Words à |à 5 PagesMichael Moore HIST 1301.21010 October 12th, 2014 The American Revolution The American Revolution, a political upheaval that took place between 1763 and 1775 during which the rebels in the original thirteen American colonies overthrew the authority of the British Crown and founded what we are today, The United States of America. The following events that occurred between 1763 and 1775 were the final events that led to conflict between The American colonies and Great Britain which ultimately lead toRead MoreAmerica s Scandalous Incarceration Rate921 Words à |à 4 Pagesthat punishment should be more lenient only at the cost of the greater good and aimed to change the behavior itself. Eventually these ideas gave birth to a new form of incarcerations designed to deter both rise in crime and to reform, based on self-reflection over the prisonerââ¬â¢s choices. ââ¬Å"The 2015 World Justice project Rule of Law index was published in June 2015, ranking 102 countries based on a host of indicators, including criminal justice. The criminal justice factor measures impartiality, due processRead MoreWhat Is an Educated Filipino1418 Words à |à 6 Pages In our country and during this transitional stage in our national life, what are the qualities which an educated man should possess? Great changes have taken place in the nature of our social life during the last forty years. The contact with Americans and their civilization has modified many of our old social customs, traditions, and practices, some for the worse and many for the better. With this growth of national consciousness and national spirit among our people, we witness the correspondingRead MoreThe Depiction Of The Civil War1048 Words à |à 5 PagesIf someone were to ask you to name one of your congressman, would you be able to? Many American citizens struggle to name a single one of their congressman or congresswoman. History is a very important thing to study because without knowing our history we are more likely to repeat our past. However, knowing our past requires us to know our present. The fate of their country addresses many topics of why the civil war occurred and why it mattered, however, Holt makes it very clear in the preface that
Friday, May 15, 2020
Advantages And Disadvantages Of Reproductive Technology
A child is one of the most valuable and precious gift God can give us as parents. My husband and I are unable conceive children and we are contemplating on reproductive technology. Reproductive technology helps millions of couples with procreating their own children, on the other hand millions of children die from these procedures. I will briefly talk about the procedure that we might decide on and it advantages and disadvantages. I will also talk about the decision my husband and I made and why we made this decision. This is truly heart breaking for us and sometimes it feels as if we would do anything to have a child of our own. According Pyle, (2014), ââ¬Å"Infertility has been known for an inability to bear children was and was equatedâ⬠¦show more contentâ⬠¦We decided to invest our money in one of the lost embryos that made it and has been abandoned. Internet Encyclopedia of Psychology, (2017) stated ââ¬Å"many individuals regard the human embryo as a person with mo ral rights, and so they consider its destruction to be morally impermissible.â⬠(para. 10). This has been a very sensitive subject for me, I myself have adopted three children and life has not been easy for us but with God and love anything can be accomplished. In my eyes these adopted children are my children now, Iââ¬â¢ve had then for 13 years. I mentioned earlier that this was a sensitive subject for me, because as a teenager I had two abortions and one miscarriage and now God has blessed me with 3 three adopted children. I know my children are in heaven and that they have forgiven me and this gives me comfort. This class helped me realize that and has helped me release pain I still had for those losses and thanking God for his forgiveness and mercy. Psalm 136:1 NIV, ââ¬Å"Give thanks to the Lord, for he is good. His love endures forever.â⬠Thank you Jesus! The procedure that we thought about doing was the Intrauterine insemination (IUI). Reasons being that it is ââ¬Å"relatively inexpensive, simple to accomplish and involves no pain for the woman.â⬠(Rae, 2009. p. 158). The disadvantage of this was it could be ââ¬Å"a higher risk of major multiple pregnancies (triplets or more).â⬠(Rae, 2009. p. 158). I understand there are risk inShow MoreRelatedThe Cloning Debate On Cloning1227 Words à |à 5 Pagesmain areas of which cloning could potentially affect are treatments for various diseases through organ replacement and infertility. As many topics in science, controversy exists regarding the subject of cloning in addition to itsââ¬â¢ advantages and disadvantages. One advantage of cloning is the ability to produce organs and tissues for diseases and medical conditions that require transplantation. The national waitlist for organ donation consists of more than one hundred thousand patients and increasesRead MoreCloning Pros And Cons Of Cloning1147 Words à |à 5 Pagesscience and technology has been introduced to where cloning can intentionally be done. Some people see this type of science and technology of cloning as beneficial to society whereas other people find this type of procedure to be inhumane and not beneficial for any purposes. Science has the ethical obligation to present to the public both the benefits of the science and technology process of cloning, such as eliminating birth defects, as well as the burdens of the science and technology process ofRead MoreEssay C-Section1213 Words à |à 5 Pages Over the years birthing methods have changed a great deal. When technology wasnââ¬â¢t so advanced there was only one method of giv ing birth, vaginally non-medicated. However, in todayââ¬â¢s society there are now more than one method of giving birth. In fact, there are three methods: Non-medicated vaginal delivery, medicated vaginal delivery and cesarean delivery, also known as c-section. In the cesarean delivery there is not much to prepare for before the operation, except maybe the procedure of the operationRead MoreSelecting the Gender of a Baby: The issue on whether parents should be allowed to choose the sex1500 Words à |à 6 Pagesof Assisted Reproductive Technology (ART) to help pregnant women in the United States and across the globe. This technology basically involves the transfer of fertilized human embryos into a womanââ¬â¢s uterus through in vitro fertilization (IVF). Advances in Assisted Reproductive Technology have contributed to various innovations such as Preimplantation Genetic Diagnosis, which enables parents to choose prenatally the sex of their offspring (Bumgarner, 2007, p.1289). This technology enables parentsRead MoreIs Cloning Ethical Or Moral?1617 Words à |à 7 PagesCloning is one of the most controversial topics in all of science in the current day. Technology has come miles from where it has been, and we still have yet to perfect how it is used. When I chose this topic as one of the two I had to pick from the list, I didnââ¬â¢t really know how cloning worked or how I actually felt about the on-going conversation of whether or not cloning is ethical or moral, much less legal. What I have come to conclude after the various articles I have read, and the differentRead MoreStages of In Vitro Ferlization Essay1102 Words à |à 5 PagesIVF have enabled the use of donor eggs that have been fertilised and ââ¬Ëfrozenââ¬â¢ to keep the embryo viable. This can be implanted if a couple is unable to use their own eggs for IVF. Donor eggs have been used in approximately 10% of assisted reproductive technology. For women under 35, the success rate using fresh embryos is 46.3% whereas the success rate of frozen embryos is 39.3%. As women age, there is lower the chance of a successful pregnancy in both fresh and frozen embryos.(Figure 2) 7 Read MoreAdvantages of mass media1332 Words à |à 6 Pagesï » ¿Do the advantages of Mass Media outweigh the disadvantages? Mass media refers collectively to all the media technologies that are intended to reach a large audience via mass communication. There are various forms of mass media such as radio, television, movies, magazines, newspapers and the World Wide Web. Mass Media enjoys a very prominent role in our lives and thus, it is believed to influence our society. There are positive and negative effects of mass media on our society. This essay willRead MoreReprogenetics and Eugenics Essay867 Words à |à 4 PagesReprogenetics and Eugenics Advantages: Reprogenetics will enable parents to give their children genes that they themselves do not carry, thereby increasing their offsprings chances for health, longevity, happiness, and success -- this is an appalling prospect for many bio ethicists. Eugenics embodies the desire and attempts of a societys leaders to control the breeding practices of its citizens, including the forcible sterilization or murder of those deemedRead MoreDesigner Babies And Its Social Impacts998 Words à |à 4 Pagesshould keep an equilibrium with nature. The content in Frankenstein is also taking place in recent years as all the new technologies have rapidly developed, especially biological and genetic. Humans have extended their power in scientific areas in order to create a ââ¬Å"perfect worldâ⬠they want. However, as seen in many cases, if people meddle with nature, we will experience more disadvantages and negative effects that the new innovations bring to us, such as the instance of designer babies. A designer babyRead MoreA guide to radiation exposure Essay1080 Words à |à 5 PagesThe effects of radiation can be hazardous to any part of the human body. In this guide I will explain the advantages, and disadvantages of x-ray radiation. I will also discuss the technological advances that we have today then of what we had the past on the human body during radiation exposure. I will explain preventions of exposure and safety precautions that we as dental assistants as well as patients can follow to stay safe. The X-Ray was invented in 1895 by Wilhelm Conrad Roentgen. It
Wednesday, May 6, 2020
Analysis Of William Shakespeare s Macbeth - 1149 Words
Kyung Jin Kim Limon AP Lang Per. 5 23 November 2015 Biographical Summary Despite being a world-renown playwright, William Shakespeare remains to this very day a man with a past shrouded in mystery. Very few documents provide historians insight on his personal life. In fact, the record of Shakespeare in his earliest years is limited to a mere baptismal record that reveals his birth date to be around April 26, 1564. Fifty-two years later from that day, Shakespeare would be interred at Trinity Church. Born near London in the town of Stratford-upon-Avon as the third child to John Shakespeare, the local alderman and bailiff, Shakespeare is believed to have attended Kingââ¬â¢s New School because his father held an official position. Shakespeare did not receive any higher level education, however. Hardly anything else is known of the young William Shakespeareââ¬â¢s childhood. Shakespeareââ¬â¢s timeline then jumps ahead to November 28, 1852 when he married Anne Hathaway to legitimize Hathawayââ¬â¢s pregnancy. Their first daughter Susanna was born shortly after the marriage. She was shortly followed by the twins Judith and Hamnet, the latter who died aged eleven. The twinsââ¬â¢ birth marked the beginning of what is known as the ââ¬Å"lost yearsâ⬠; a period of seven years during which no records exist about Shakespeare leaving scholars to only speculate what occurred. The commonly accepted theory is that he moved to London to work as an attendant at a theatre before moving into play writing. Evidence forShow MoreRelatedAnalysis Of William Shakespeare s Macbeth 1785 Words à |à 8 PagesScotland! A man has a great ordeal on his hands. Some might say that Macbeth has a second chance or a life long dream that could change his future forever. Deep in the heart of Birnam forest, a castle sits upon Dunsinane Hill, with a man made foundation built from paved bricks that have housed the many Kings that have ruled this Kingdom. Macbeth hears a prophecy from three evil and dilapidated witches foretelling his future. Macbeth, terrified yet surprised, is unsure of his morals and is battling betweenRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare1351 Words à |à 6 PagesKnown for his tragedy, intrigue, comedy, and romance, Shakespeare extends his boundary of prowess in the play Macbeth. The irony present in the play, the double-meaning of the charactersââ¬â¢ actions, and the complexity of setting all contribute to a thrilling story of murder and looking beyond the superficial. Dramatic, situational, and verbal irony greatly contribute to the theme of things are not what they seem in Macbeth text and film. Shakespeare uses the contrast in irony to convey this in the characterââ¬â¢sRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare1236 Words à |à 5 Pagesit. This idea of equivocation is abun dant in Shakespeareââ¬â¢s tragedy, Macbeth. In Macbeth, Shakespeare exposes literary devices such as illustrative imagery, sarcastic similes, and dubious diction to unveil one of his many themes: Things are not always what they seem. Shakespeare beautifully illustrates this fact through the duplicity of Macbeth, his wife, the three suspicious witches, and king Duncan . Starting the play, Macbeth is a very much regarded saint who seems, by all accounts, to be an incredibleRead MoreAnalysis Of Shakespeare s Macbeth By William Shakespeare2081 Words à |à 9 PagesShakespeare Essay Shakespeare uses language in his literary creations as a technique to enrich the ideas of his works. In his play Macbeth, Shakespeare uses metaphor as a useful way to enhance language and construct the overall idea. Macbeth revolves around the prospect of ââ¬Ëpower,ââ¬â¢ and also focuses on what one is willing to do in order to gain power, and also to maintain it. Throughout the novel, Shakespeare uses metaphors and comparative techniques that link together to develop theRead MoreAnalysis Of William Shakespeare s Macbeth 1668 Words à |à 7 Pagesthe meaning of a story. When we first studied Macbeth, I thought that the word ââ¬Å"handâ⬠would be used in a strictly literal manner. Instead, I discovered that through the play the term embodied a rather dark connotation and symbolized Macbethââ¬â¢s submission to evil instead of the literal meaning. As early as act one, Macbeth prevents ââ¬Å"the eyeâ⬠from winking at ââ¬Å"the handâ⬠because à ¢â¬Å"the eye fears, when it is done, to seeâ⬠(Shakespeare 1.4.335-336). Macbeth lusts for the throne, but in order to retrieveRead MoreAnalysis Of William Shakespeare s Macbeth 829 Words à |à 4 Pages10 May 12, 2016 Macbeth Essay Macbeth, by William Shakespeare is a tragedy that happens At the very beginning of the play, Lady Macbeth is provoked by the letter she receives by Macbeth and starts plotting the murder of Duncan. She also wishes she were a man such that she could commit the murder all by herself saying so in Act 1 Scene 5, ââ¬Å"Come, you spirits That tend on mortal thoughts, unsex me here, And fill me from the crown to the toe top-full Of direst crueltyâ⬠(Macbeth 1.5.36-52). She appealsRead MoreAnalysis Of William Shakespeare s Macbeth 1169 Words à |à 5 Pagesentertainment. Syfy has been around a lot longer than the 21st century though. William Shakespeareââ¬â¢s play Macbeth uses instances of the supernatural to make the main character Macbeth act unorthodoxly, to disquiet and to make him sanguine, by using witches and apparitions. The three witches make Macbeth lean towards acting unlike himself by convincing him that he will become the Thane of Cawdor and the King of Scotland. When Macbeth does indeed become Thane of Cawdor, he believes that he will become theRead MoreAnalysis Of William Shakespeare s Macbeth1451 Words à |à 6 PagesWilliam Shakespeare wrote Macbeth in the early 1600ââ¬â¢s. Macbeth was written during a time of political unrest in the Jacobean era, political context is a strong theme of the play. It seems that politics have not changed much over the centuries. Although politicians may not be murdering each other for their chance at the throne, the majority are corrupt and committing felonies to get to and stay in a position of power. Political corruption today facilitates numerous criminal enterprises. Macbethââ¬â¢sRead MoreAnalysis Of William Shakespeare s Macbeth 1887 Words à |à 8 Pagesdisaster. ââ¬Å"Macbethââ¬â¢Ã¢â¬â¢ is a tragedy written by William Shakespeare and is considered one of his darkest and most powerful works. William Shakespeare was born in Stratford -upon -avon, in Warwickshire and was baptized a few days later on 26 April 1566. William Shakespeare was educated at the local King Edward grammar school Stratford and is considered by many to be the greatest playwright of all time.(Bio.) In Macbeth, William Shakespeare used ambition to show us Lady Macbeth and Macbeth and theirRead MoreAnalysis Of William Shakespeare s Macbeth 2339 Words à |à 10 PagesIn this essay I will be analysing in great detail how William Shakespeare the writer of a variety of plays, describes the range of different features and techniques that he has used in both Macbeth (Act 2 Scene 2), and Capulet (Act 3 Scene 5), and how he Shakespeare has represented the main characters of each play to be shown as disturbed emotionally, physically, and psychologically during the plays. Firstly, when Capulet is shown he is seen by the audience as being in a good, cheerful, happy, and
Rhetorical Analysis Of Cut To The Bone - 1508 Words
Human rights have been a staple of American values since the beginning of our countries history, but in this instance some question whether these rights hold the same value they have in the past, especially when evaluating values in the eyes of the government. Michael Grabell while writing the article ââ¬Å"Cut To The Boneâ⬠informs readers of how a successful poultry company known as Case Farms has found a way to take advantage of a group of large number of individuals during a time of turmoil and violence there. Grabellââ¬â¢s writing allows readers of the article to become familiar with how Case Farms conducts their business. Not only is the article informative, but also affects the reader in a multitude of ways due to the rhetorical moves andâ⬠¦show more contentâ⬠¦Supporting such large businesses in order to eat what they want, but at a cost of providing business to a company like Case Farms effects readers greatly. Grabell introduces the readers to Osiel Lopez P erez, a Guatemalan immigrant. Osiel began to work at Case Farms at the age of 17 which by law in Ohio is too young to work in a factory. However, as Grabell reports ââ¬Å"he got the job at Case Farms with a driverââ¬â¢s license that said his name was Fransisco Sepulveda, age twenty eight.â⬠(46) Grabell continues the point in further detail ââ¬Å"The photograph on the I.D was of his older brother, who looked nothing like him, but nobody asked questions.â⬠(46) The fact that nobody asked questions within the text is an early example of how the company views situations like Osielââ¬â¢s and how they handle them. Osielââ¬â¢s story is crucial to the readers perspective on Case Farms due to the events that took place on April 7th 2015. As Osiel was sanitizing the liver-giblet chiller he did as a supervisor had showed him and climbed the machine. As Osiel was sanitizing the liver-giblet chiller he did as a supervisor had showed him and climbed the machine. This led to a tragic accident with him falling and having his leg ripped off by the machine itself. Since Osiel fell, the incident drew attention to Case Farmââ¬â¢s and the violation against the immigration laws they had to fire him along with several other undocumented immigrants at theShow MoreRelatedRhetorical Analysis803 Words à |à 4 PagesRhetorical Analysis of Pedigree Advertisements Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you wonââ¬â¢t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appealsââ¬âlogos, pathos, and ethosââ¬âto move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examplesRead MoreDevil in a Blue Dress Rhetorical Analysis Novel vs. Film Essay2428 Words à |à 10 Pagesin 1995 and was directed by Carl Franklin and starred Denzel Washington, who also financed and produced the film (Easy Writer). From a well-liked hardboiled detective novel to a contemporary film, viewers and readers are restricted from several rhetorical devices and techniques displayed in either mediums such as point of view, tone and imagery. In both works we see how this transition of mediums affects viewerââ¬â¢s ap preciation and understanding of the plot, characters, and historical context. Read MoreBlack Beauty2282 Words à |à 10 Pagesgrew up relying on horses. She also opposed the idea of tormenting the animals for pleasure and hunting for sport. When Anna was fourteen, Anna sprained her ankle. Either the sprained ankle was treated badly, or she suffered from some degenerative bone disease; Anna could never walk again. Lacking the use of her feet, Anna grew to love the horses more than she was naturally inclined to, and she became totally appalled at the careless and cruel treatment the horses received at the hands of their ownersRead MoreMutilating Self Into Spirit: Sylvia Plaths Poems.4131 Words à |à 17 Pagessometimes using irony changes the actual theme of the context. Therefore it is very important to be careful while using irony, as it is a very important element. The Design of the paper: The paper is divided into three major parts. Firstly, the analysis of the poem ââ¬Å"Daddyâ⬠, secondly, relating the poem with the essay and lastly, looking at the poem, ââ¬Å"lady lazarusâ⬠in the light of the earlier discussion. About her personal life: Born in Boston, Massachusetts, Plath was the eldest child of AureliaRead MoreLiterary Analysis of No Name Woman6151 Words à |à 25 PagesA short literary analysis of Maxine Kingstons classic ââ¬Å"No Name Womanâ⬠As part of the first generation of Chinese-Americans, Maxine Hong Kingston writes about her struggle to distinguish her cultural identity through an impartial analysis of her auntââ¬â¢s denied existence.à In ââ¬Å"No Name Woman,â⬠a chapter in her written memoirs, Kingston analyzes the possible reasons behind her disavowed auntââ¬â¢s dishonorable pregnancy and her villageââ¬â¢s subsequent raid upon her household. à And with a bold statementRead MoreCMNS 304 Notes Essay5778 Words à |à 24 Pagesthe water, if one tribe is at the water there is ownership of that water There is a ritual where they chant and switch the usage of water Frenzy Syntax 2 paradigms going on at the same time Jarring (switching halfway through) turning a bone into a spaceship No jump cuts, camera turns around and goes backwards (Whatââ¬â¢s going on now? The murder) Hitchcock is leaving you with your own imagination. When the camera trackââ¬â¢s back, you imagine what is going on behind the windows ââ¬Å"Treeâ⬠we imagine through ourRead MoreThomas Hardy Poems16083 Words à |à 65 Pagesit joy lies slain, And why unblooms the best hope ever sown? --Crass Casualty obstructs the sun and rain, And dicing Time for gladness casts a moan.... These purblind Doomsters had as readily strown Blisses about my pilgrimage as pain. HAP ANALYSIS Firstly the word hap means that which happens by chance. The poem is a sonnet, although it is presented as three stanzas in that the traditional octave is split into two stanzas each of four lines and the sestet is a stanza on its own. TheRead MoreThe Role of Advertising in Marketing Communications9872 Words à |à 40 Pagesto issues concerning capital punishment). Other shocking advertisements released by Benetton include an image of a duck covered in oil (addressing issues of oil spillage and the cleanliness of oceans), a man dying of AIDS, a soldier holding a human bone, as well as a newborn infant still attached to its umbilical cord, which was intended as an anthem to life, but was one of the most censured visuals in the history of Benetton ads. [9] Oliviero Toscani, a photographer for Benetton who contributedRead More Myth of Propaganda in the Balkans and Rwanda Essay6707 Words à |à 27 Pageseffective propaganda campaigns. Language is the core of communication, and effe ctive communication requires a careful choice of rhetoric. Words and labels can themselves become propaganda tools: Judicious choice of label is the most important rhetorical choice of all. The pay-off for getting it right is considerable: the label adheres and over time it is naturalized so that people do not perceive it as a label at allâ⬠¦ The supreme art is to make the label enter common parlance so that every timeRead MoreEssay on Sexuality/Textuality in Tristram Shandy8792 Words à |à 36 Pagesthe word whiskers suggest the impossibility of establishing single set definitions.6 The instability of language, the imperfect fit of words and 5Robert Alter, Tristram Shandy and the Game of Love, American Scholar 37, 2 (1968):316-23. My analysis of the impotence of language is compatible with Alters view that sex is a form of communication and impotence a species of communicative breakdown. 6Sternes reliance on, and divergence from, Lockes views have been extensively analysed, most
Successful Organizational Management VBD Report
Question: Describe about the Successful Organizational Management for VBD Report. Answer: Introduction: For successful organizational management, it is important for an enterprise to identify the internal and peripheral issues those are being instrumental in shaping the future of the organization (Subramanian et al., 2013). This report is dedicated to explore the identified issue of aging population in Crestmead, which is influencing the future business plan of Green Spring Nursery/Sanctuary. It is important for the organization to manage this external challenge by utilizing it as a power for the organizational growth, the Green Spring Nursery/Sanctuary may address the organizing approach of management. Here, in the given context of increasing aged population, importance of experience in planning and controlling of an organization and considerable contribution pattern of the aged population in volunteering, the Green Spring Nursery/Sanctuary may introduce a new organizational structure. Depending on the scope with the experience of the aged population, the organization may follow a vertical organizational structure with some innovative and democratic inputs (Schermerhorn et al., 2014). Defining and Framing the Issue: As mentioned by the Australian Bureau of Statistics (2001) a subtle inclination towards the aged population can be indentified in the Australian demography. Crestmead is not an exception. Now, it is important for any organization to include the young generation within the organizational approach of an establishment. The Green Spring Nursery/Sanctuary is also including the young generation within their volunteer workforce for future growth. However, according to the State of volunteering in Australia, (2012) the rate of environmental volunteering is not satisfactory; sticking to the young generation will not be a viable choice for the organization. Moreover, in the given context, it is an undeniable fact that the most available workforce comprises the aged population. In addition to this, it cannot be ignored that this new age population lacks the expected level of experience and expertise, which is typically needed for the organizational success. Therefore, it will be a prudent decision for the organization to utilize this available resource in such a manner, so that it becomes easier for the Green Spring Nursery/Sanctuary to mould this external challenge to encounter internal organizational management (Subramanian et al., 2013). Now, depending on the relevant readings, the contingency theory of organizing can be discussed here. The contingency theory talks about the pattern of decision making within the organization. As mentioned by Subramanian et al. (2013), according to this particular theory, there is no best way to organize a corporation, to lead a company, or to make decisions, it is important for the organizations to alter and manage the organizational decision making pattern depending on the internal and external situations those are influencing the potentiality of the establishment. The Green Spring Nursery/Sanctuary can be identified as a non-profit making organization. In addition, this very institution is typically dependent on the volunteers. Now, in the given context, it can be noted that the aging population is giving more hours to the volunteering and they are physically unable to carry out a few tasks (Australian Bureau of Statistics, 2001). On the other hand, the work ethics is high among the young people and they are inclined to immigration. Now, as mentioned in the classical organizational theory, division of labor helps in appointing the best competent personal to the suitable position (Schermerhorn et al., 2014). By introducing a clear chain of command and division of labor, the organization can allot suitable responsibility to the credible personnel. On the other hand, as mentioned by Hatch and Cunliffe (2013), the systems theory of organizing describes the interrelatedness of all parts of an organization and it talks about a liner and democratic approach of organizational decision-making. Moreover as mentioned in the contingency theory of organizing, this circumstance needs to be utilized for the organizational decision making procedure. However, by following this particular approach of organizing, it will be difficult for Green Spring Nursery/Sanctuary to maintain a co-ordination within the strategic decisions, planning and control or the organization (Hatch Cunliffe, 2013). Hence, by following the classical organizational theory and systems theory of organizing, it can be suggested that by introducing a clear but relatively co-operative and open work culture within the organization, the Green Spring Nursery/Sanctuary will be able to encounter this environmental challenge (Schermerhorn et al., 2014). Addressing the Issue: As discussed previously, the organization needs experience for eliminating contingency factors and developing and the planning and controlling process of the organization. Moreover, as mentioned in the provided case study, the most available workforce in the mentioned region is the aged population (Australian Bureau of Statistics, 2001). Moreover, the aged population is contributing the most significant amount of time to the organizational management. On the other hand, the young generation has stronger motivational factors that that of the aged volunteers. However, they are lacking in number and experience. Hence, it can be suggested that the organization needs to obtain an organizational structure that will include the aged population in the decision-making positions and the relatively younger population will carry out the decision of the board. As mentioned by Jobidon et al. (2013), experience is typically needed for planning and controlling. On the other hand, as mentioned by Schermerhorn et al. (2014), innovation and experiment is needed for lading an organization. Hence, it will be prudent to include the both the age group in the organizational structure. Now, it is important to discuss the approach that can be used by the organization. Here, the 6 key model of organizational structure can be discussed. Work Specialization: The organization may allot the responsibility of the financial and strategic planning to the aged work force. The main responsibility of actualizing the strategic approaches can be allotted to the younger population (Hatch Cunliffe, 2013). As the emigration rate is high in the region, not including the young generation in the decision making positions will provide stability to the organizational management. Departmentalization: Here, an alternative can be provided to the organization. It can go for Functional or Process Departmentalization. In both the cases, the management will be the older group (Schermerhorn et al., 2014). Chain of command: Here, the organization can opt for a bureaucratic chain of command. As mentioned by Hatch and Cunliffe, (2013) opting for an bureaucratic organizational structure will be helpful for the organization Span of Control: Being a small and non-profit organization, Green Spring Nursery/Sanctuary have no option but using a narrow span of control (Schermerhorn et al., 2014). Formalization: It is a small organization and mostly operated by the volunteers, it will be best for the organization to opt for a minimum level of formalization (Hatch Cunliffe, 2013). Centralization vs. decentralization: As discussed by Subramanian et al. (2013), with a formal organizational structure, the Green Spring Nursery/Sanctuary will have to us a centralized approach. On the other hand, as mentioned by Jobidon et al. (2013), with an informal organizational structure, a decentralized approach of decision-making will be appropriate. While implementing this strategy, for utilizing the peripheral circumstances, the organization can opt for various valid organizational structures. The bureaucratic organization: As mentioned by Schermerhorn et al. (2014), in such an organizational structure the major decision the experienced personnel in the higher order of the ladder will carry out making tasks and a clear chain of command and division of labour will be maintained. The Matrix organization: As described by Hatch and Cunliffe (2013), a vertical and horizontal set of control are utilized in this organizing method. Here, the selected organization may use this strategy by putting the aged population in the vertical line and the young staffs in the horizontal line of control. However, as discussed by Jobidon et al. (2013), this structure is typically effective in the big organizations. It is hard to operate this structure in a small organization like Green Spring Nursery/Sanctuary. Conclusion: However, in conclusion, it can be said that opting for an amalgamation of the bureaucratic and informal organization will best be utilized in this given context. There is some health issue related to the aged volunteers, and they are capable of providing extra time to the organization, it will be better to put them in the preceding level of the organizational ladder. On the other hand, such a strict organizational culture may hurt the co-operative organizational culture, which is needed to manage a non-profit organization. Hence, it can be suggested that, a committee will be maintained which will comprise of the voted representatives of both the age group, which will be responsible for providing suggestion to the board by collecting ideas from the staffs regarding the strategies of the organization. Thus, by amalgamating a centralized and decentralized approach the organization will be able to utilize the external threat in favor of the organizational growth. Recommendations To implement the suggested options, the organization may us the following strategies: The staffs will be made ready for the upcoming change management via interactive sessions and trainings. Identifying the competent volunteers who will be capable of performing the decision-making responsibilities and Proper training and introduction will be provided to the new staffs. After one month an evaluation of the implemented strategy will be done. Gantt chart: The blow provided Gantt chart can be helpful in understanding the whole process: TASKS Starting date Completion date Performance indicators Interactive sessions 24/10/2016 24/11/2016 80% consensus achievement Collecting suggestions Trainings for understanding the chain of command 3/11/2016 4/11/2016 Conformity to the new chain of command Selection of the candidates 6/11/2016 9/11/2016 Training to the candidates 1/12/2016 3/2/2017 80% participation Execution of the new strategy 5/2/2017 31/3/2017 Evaluation 1/4/2017 1/5/2017 Decreased rate of employee turnover Increased rate of new volunteers from both t hag group Figure 1: Gantt chart Source: Created by the author References: Ahmed, S., Ke, X. (2016, June). Human Resource Management: Employees career development impact on organizational performance. InService Systems and Service Management (ICSSSM), 2016 13th International Conference on(pp. 1-5). IEEE. Amousa, F., Rostami, A., Tabatabie, A. N. (2014). The Role of Organizational Structure as one of the Main Factors of Knowledge Management (A Case Study: Agricultural Organization of Qazvin).Omega. Australian Bureau of Statistics. (2001). Voluntary work, Australia. Retrieved from https://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/4441.02010?OpenDocument Avgar, A. C. (2015). Book Review: Co-operative Workplace Dispute Resolution: Organizational Structure, Ownership, and Ideology.Organization Studies,36(9), 1265-1268. Cameron, E., Green, M. (2015).Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Elsbach, K. D. (2014).Organizational perception management. Psychology Press. Hatch, M. J., Cunliffe, A. L. (2013).Organization theory: modern, symbolic and postmodern perspectives. Oxford university press. Jani?ijevi?, N. (2013). The mutual impact of organizational culture and structure.Ekonomski Anali/Economic Annals,58(198), 35-60. Jobidon, M. E., Labrecque, A., Turcotte, I., Rousseau, V., Tremblay, S. (2013).Adaptability in Crisis Management: The Role of Organizational Structure. DEFENCE RESEARCH AND DEVELOPMENT TORONTO (CANADA). Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A., McBarron, E. (2014).Management: Foundations and Applications (2nd Asia-Pacific Edition). John Wiley Sons. State of volunteering in Australia (2012) Retrieved from https://blackboard.qut.edu.au/bbcswebdav/pid-6344594-dt-content-rid-6492987_1/courses/BSB115_16se2/State-of-Volunteering-in-Australia-2012.pdf Subramanian, A., Venkateswaran, A., Fu, R. (2013). Project Characteristics, Organizational Structure, and Managerial Incentives.Organizational Structure, and Managerial Incentives (June 15, 2013).
Tuesday, May 5, 2020
Tourist Resort
Question: Write an essay on the detailed marketing analysis of a famous tourist resort. Answer: The report is on the detailed marketing analysis of a famous tourist resort in Australia. It will give a clear and concise idea about the target market and position mapping in the tourism industry in Australia. It will describe different segments and position of the chosen tourist resort in Australia. It will provide information on macro and environment of the tourism industry in Australia. Based on the selected resort reputation, it will analyze consumer perception and behaviour about the chosen tourism resort and its branding. The report will also provide a detailed discussion on the marketing mix of the tourism industry. The report will give handful insight into commercialization and management of tourism industry in Australia. Target market, section, and positioning Tourism in Australia is an important part of the Australian economy. Tourism contributed to about 3% of Australian GDP in the financial year 2014-2015. Domestic tourism is also a significant part of tourism industry representing a major part of direct tourism GDP. Tourism has given employment to many people in Australia. It is also a major contributor in total export earning. Popular travel destination includes Sydney, Melbourne, high-profile destinations like Gold Coast and the Great Barrier Reef, the world's largest reef. The wildlife of Australia is also a significant place of interest for the tourist (Athanasopoulos et al. 2013). The focus of Australia's international tourism campaigns is to the laid back lifestyle of the country and their advertising campaigns. The advertising campaigns in tourism industry target a mass tourist from local population or a different set of the visitor from several parts of the world. Various National Tourism Organizations (NTO) like Tourism Australia adopt a segmented approach to research their market and business. The development of tourism is dependent on several factors like budgets, relevancy of destination, tourist motivation and ease of air access (Morrison 2013). All these factors and segmented approach is the core of Australia's marketing strategy. The marketing has become more sophisticated depending on famous destinations. The tourism market is driven by factors like quality and quantity of competitors, unique product and offering at a destination and most importantly on the visiting tourist. When establishing a famous tourist destination, they do research to find ou t the most appropriate target audience or visitor for a particular destination (Pomering 2013). Tourism Australia has also done extensive research to identify ideal passenger segment in Australia that helps them to meet their critical business goals and objectives. The earlier view was that tourist was segmented according to a country of origin, their mode of travel (Long-destination, inter-regional and domestic), style of travelling (free, independent, package, backpacker, etc.) and channels of distribution. But now they group tourist into segments by characteristics like psychographic, personal motivation and lifestyle of tourist (Forsey and Low 2014). At the psychographic level, very few tourist parts are there that cross national borders for travelling. Different tourist has different motivations and attitudes to travelling depending on the nationality and their cultural difference. All these characteristics influence individuals travelling preferences. So by this kind of research they can isolate global tourist segments that are ready for the Australian tourism experience. Therefore, the target audience is chosen by filtering out consumers through behavioural science studies, motivation research, segmentation studies and focus group of the total population (Ruhanen et al. 2015). The type of tourist generally coming in Australia is an international tourist, domestic tourist, and backpackers. New Zealand visitors are a part of Australian tourism market. They take short packaged tours mainly in iconic sights like Sydney, Gold Coast, the Great Barrier Reef, etc. Tourist also comes to view Australian native animals like koala and kangaroo. A major section of tourist to Australia is the backpackers. They come from European countries mainly Britain and from North America. This kind of travellers spent considerably more time in the country. Many backpackers take working holidays to stay longer. Work holiday visas for Australia are available for citizens of Canada, Europe, and East Asian countries like Hong Kong, Taiwan, Japan, etc. Domestic tourist market is the major contributor to the progress of tourism industry. Australians are good domestic travellers who go for short vacations to sea-side resort towns, mountain retreat, national park, fishing locations, famous tourist spots, etc (McKay et al. 2014). The report is based on the famous Lizard Island Resort in Australia. The resort is located on the Great Barrier Reef and nestled around 1013 hectare Lizard Island National Park. The resort island is situated on the western side of Lizard Island operated by Voyages Hotel and Resort since November 2009. It focuses on providing seclusion and water sports activities taking advantage of The Great Barrier Reef location. The resort has direct access to the Sunset Beach. The resort offers exquisite sea and garden views from the elegant and luxurious rooms and suites. Each room and suites have balconies or decks along with smart lifestyle amenities like Smart TVs, mini-bars, coffee maker, huge villas and private plunge pool. It also has an area for free sports activities like tennis, snorkelling, paddle skiing; diving trips to Cod Hole, etc (Anderson et al. 2015). The resort has a restaurant with a relaxed environment and daily changing menus. They also arrange 7-course beachfront dinners. Th ere is also an arrangement for a casual bar, freshwater pool, a gym and a spa. The Lizard Island is a secluded spot with 24 white-powdery beaches and 40 luxurious suites. It is the northernmost resort in tropical Queensland and located directly in Great Barrier Reef. Lizard Island situated in Lizard National Park has many sandy beaches and lagoons. It is accessible only by private charter from Cairns Airport in northern Queensland, Australia. The resort gives the fortunate few an unforgettable holiday experience like no other resorts. A tourist enjoys secluded picnics on private beaches and five-star cuisine Salt Water restaurant. There is an option for an essential day spa. It gives the tourist option to relax in style in private suites and absorb the beauty of Australia's Great Barrier Reef (Green and Wood 2015). The Lizard Resort Island is operated by Delaware North. This resort is listed in worlds to 10 hotels of the world. It has gained reputation mainly for its unrivalled Great Barrier Reef location. It offers exceptional marine diving, five-star dining, high-class spa service and other incredible experience to visitors. It is ideal for those tourists wanting some days of seclusion from work as the resort is located in secluded part on the northern most side of the Reef. It gives the tourist option to choose from 40 luxurious rooms and suites. They guarantee every guest sensational view and privacy at their suites. It has activities of interest for almost all age groups. They can explore the reef and its surrounding crystal blue waters, relax in white private beeches, indulge in water sports like diving, snorkelling, relax by a spa treatment, etc. It also gives tourist advantage of guided tours, cruise voyage, and private charters (Economics 2013). It services include: Food and Beverage: They are a leader in food service management. The resort has many restaurants, and they have the distinction of having the busiest and famous kitchens in the world. Retail: Delaware North is the chief operator of Lizard Island Resort. It has the experience of operating about 300 stores in resorts, famous attractions, airports, sport-venues, marketplace, etc. So its gives the unique experience to visitors staying at the resort. They want their consumers to come back to the place and enrich themselves with exciting activities at the resort (Billies 2016). Lodging: Delawares experience of hotel management extends from different countries in North America to Australia. Organizing different event requires specific skills and Delaware North has excelled in this department. They have developed luxury hotel suites such as in Lizard Island Resort and wilderness camps. They want every event to be a one-time unique experience for their consumers. So put a lot of efforts in organizing exciting events. So on the whole Lizard Island Resort is a stunning retreat for tourist giving luxurious seclusion and world-class facilities (Marshall et al. 2013). The Great Barrier Reef is a famous tourist destination in Australia. So Lizard Island resort location is very appropriate for attracting large tourist as the place is famous destination due to the Great Barrier Reef. The location attracts more than two million visitors every year. The place has been carefully managed for the interest of the tourist. They have taken permits for camping and other commercial marine tourism within the Great Barrier Reef Marine Park. Those staying at Lizard Island have the advantage of closer reach to these location and marine activities as the resort is located nearby the Great Barrier Reef. Despite the number of traffic of visitors to this place every year, Tourism Australia has checked that the traffic does not have any effect or damage on the reef. There are also many other natural attractions like Uluru, Fraser Island, and Kakadu National Park. Uluru was awarded for being the best tourist attraction in Australia (Tourism and Jennings 2012). Positioning mapping: It is a tool used by marketing people to deal with products that they are marketing. The concept is that different person has different perception of goods. Similarly in the tourism industry, different people have a different preference for choosing a holiday destination. So to analyse the market, positioning map is created. The tool is necessary for comparison of various products to gain more knowledge and give better services or better product. The positioning mapping of tourism marketing can be segmented by factors like perceptions and attitude of terrorist. It has been explained above in segmentation section how tourist industry targets particular visitor after different filter process. Based on that they identify consumers and develop their strategies (Chang 2015). Figure 1: Positioning map of the tourist industry. Etravelweek.com. (2016). E-Travel Week. [online] Available at: https://etravelweek.com [Accessed 26 May 2016]. So from above position map, it is seen that Lizard Island Resort analyzed both low-service and high-service element. They analyzed a different kind of preference of customers from different parts of the world. Based on those preferences they plan the kind of services that they want to offer. As the resort is located in a strategic location in Great Barrier Reef, it is understood that it will attract influential visitors from different part of the world. So their focus is on giving luxurious high-class experience in the form of serene view, elegant surrounding, grand rooms, and suites, sports activities, etc. They have excelled in their service that is why it is distinguished as the best hotel in the world (Garca-Palomares et al. 2015). Micro and macro environment Marketing has two external marketing environments-one is the micro-environment and the other is macro-environment. The factors are not under the control of service giver, but they influence their decision while developing the strategic marketing strategy. These factors will be discussed here tourism industry: Micro environment factors: Suppliers: The success of any business depends on the suppliers. Suppliers have the main power as they are the main suppliers of goods and services. The quality of suppliers product and service is crucial to the business. In the case of Tourism Australia, all tourists related activities are checked by Tourism Australia. They have analyzed the demand of tourist to offer luxurious resorts and fascinating holiday destination to tourist coming in Australia. Lizard Island is an example of giving exceptional holiday experience to visitors coming in the Great Barrier Reef (Wang and Ap 2013). Resellers: Any product or service offered by the organization is transferred to the market by third-party resellers like retailers, wholesalers, etc. Tourism Australia has promoted the tourism industry in Australia by strategic planning and organizing promotion campaigns of the new tourist destination. In the case of Lizard Island Resort, Delaware North is its key operators. It acts like its reseller which handles the services of the resort and arranges for exception events that tourist will remember forever (Gustavo 2013). Customers: Customer is crucial to any business. Before making any product, marketers analyze why people will buy their products or why they will promote their product in the market. In a case of tourism in Australia, we have discussed how tourism industry does segmentation study to identify their target audience. Lizard Island has got visitors from all parts of the world due to its unrivalled location in the Great Barrier Reef (So et al. 2014). Competition: Competition is there in every business. So in order o excel in their business, the way they sell or offer their services is critical. They analyze how price and product differentiation affects customers. In the case of the tourism industry, we see that tourist traffic is crucial to their business. To attract more customers, they have to offer some unique features to their holiday destination and resorts. Lizard Island excelled in this regard as it gives exception holiday experience by its different services like world-class dining, spa, sports activities, etc (Gallarza et al. 2012). Macro Environmental Factors: Demographic forces: Different segments of the market are affected by demographic forces like the country of origin, age, ethnicity, education, cultural characteristics and lifestyle of consumers. The tourist choice of destination is also influenced by these demographic factors. It helps tourism industry in the segmentation of their market (Pang 2014). Economic factors: Finance is an important aspect of both the organizations production as well as consumer's decision making process. It is seen that tourism industry is driven by economic help from Tourism Australia. It has spent a lot of money in tourist advertisement to promote popular destinations (Tribe 2015). Physical forces: Proper utilization of natural resources like forests, agricultural products, marine products, etc. is also essential in business. This resource has been properly utilized in promoting tourism in Australia. Tourism Australia is also dependent on natural wildlife and national parks. People visit these places in Australia. The Marine resources like seas and beaches are also utilized by resort to giving tourist exciting sports activities in the sea like scuba diving, snorkelling, etc (Goodall and Ashworth 2013). Technological factors: Technology is also a crucial part of production or service delivery. The tourism industry also has taken steps in this regard. Like in Lizard Island Resort, there is an option for high-class entertainment in their private suits in the form of high technological gadgets, movie theatres, etc. They also book passengers from online website and provide excellent service to tourist (Buhalis and Wagner 2013). Political and legal factors: Marketing decisions are taken in compliance with recent political and legal developments. In the case of the tourism sector in Australia, we see that tourism department took special permits from the government for sports activities like diving and snorkelling activities. They also checked not to damage the reefs in spite of significant traffic at the Great Barrier Reef (Sharpley and Telfer 2014). Social and cultural forces: Any marketing strategy should always analyze social and cultural aspects of society. The product and services should not risk the society in any way. So that factor should be considered in any industry whether it is related to tourism or product (Pearce 2013). Consumer perception and behaviour about the brand Australia is very popular among world tourist. The country has the goal of Tourism 2020. To do this, they have increased annual spending on tourism. Different popular destination and world class resorts and beaches are the reason for high traffic of passengers from all over the world. The tourist gives positive feedback about their holiday experience in Australia. The International market has high expectation from Australia. To meet these expectations, they are delivering strongly. Its greatest attractions are world class beauty, safe environment, and welcoming citizens. Another perception about Australia is that it is a world class market for tourism, and it offers global travel option. Many consumers aspire and dream to visit Australia. They have the intention to visit the famous location once in their lifetime, and they have a greater awareness of different holiday spots in Australia. It is a place of interest for many people, and people aspire to visit the place to spend their t ime in leisure (Gssling et al. 2012). Marketing Mix The marketing mix is a tool to determine a product, service or brand offering. It is dependent on four Ps which are: Price: Pricing is a complicated process in the tourism industry. Any tourism package is dependent on geographic location, mode of travelling like flight, travel, hotel, etc., demand and supply of market. All these factors determine the pricing of tourist products like sports activities, resort lodging, dining, etc. Australia has strategic marketing operations to match current demand, the expectation of consumer and compete with other peer groups (Lovelock et al. 2014). Place: Tourism marketing depends heavily on distribution strategies. Every travel company works with agents and partners who help them in their business. Famous travels companies like SOTC, Thomas Cook, and Cox Kings work in this regard as a wholesaler and retailer of tourism. The success of any tourist centre depends on facilities like infrastructure, transportation, communication and ways of promotion of services. Tour operators also give other services like guided tours, hotel accommodation, airline flights, etc. Lizard Island also arranged for guided tours and other services (Vila et al., 2015). Promotion: Promotion is a crucial aspect for the success of tourism industry. A tourist organization like Tourism Australia plays a role in the creation of awareness through promotional strategies like advertising, publicity, sales promotion, word of mouth promotion and exhibition (Goodall and Ashworth 2013). Product: Product is a mix of tangible and intangible elements. In the case of the tourism industry, a product offered is the holiday destinations which can only be experienced by the tourist. The whole package of the product may involve destination, accommodation, facilities such entertainment, etc. A lot has been discussed important holiday destination of Australia above and also about product offerings in Lizard Island in this regard. Recommendation From the detailed report, we get interesting facts about tourism in Australia. We got a clear idea about world class destination and luxurious resort in and around Australia. Australia is renowned in the world as a famous destination in the world. We see that the greatest drivers of passenger demand in Australia are coastal beaches, aquatic and wildlife experience along with famous places like Tropical Queensland, Sydney, and the Gold Coast. Australia also scores high marks regarding looking after the safety of passengers. Since it is a world class destination, the only recommendation is that they try to maintain their position by constantly improving their services and updating latest tourist destination with unique events. Australia's perception about food and dining is different, so they can work in this department to give better culinary experience to visitors. It will create a great opportunity for future international marketing. References Anderson, L.G., Rocliffe, S., Haddaway, N.R. and Dunn, A.M., 2015. The Role of Tourism and Recreation in the Spread of Non-Native Species: A Systematic Review and Meta-Analysis.PloS one,10(10), p.e0140833. 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Impact of socio-demographics, fuel price and airfare on the domestic overnight travel decision in Australia.Tourism Economics,20(6), pp.1297-1318. Pearce, P.L., 2013.The social psychology of tourist behaviour: International Series in Experimental Social Psychology(Vol. 3). Elsevier. Pomering, A., 2013. Indigenous identity in the nation brand: tension and inconsistency in a nation's tourism advertising campaigns.Corporate Reputation Review,16(1), pp.66-79. Ruhanen, L., Whitford, M. and McLennan, C.L., 2015. Indigenous tourism in Australia: Time for a reality check.Tourism Management,48, pp.73-83. Sharpley, R. and Telfer, D.J. eds., 2014.Tourism and development: concepts and issues(Vol. 63). Channel View Publications. So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2014. The role of customer engagement in building consumer loyalty to tourism brands.Journal of Travel Research, p.0047287514541008. Tourism, M. and Jennings, G., 2012. Marine Tourism.Sport and Adventure Tourism, p.125. Tribe, J., 2015.The economics of recreation, leisure and tourism. Routledge. Vila, T.D., Darcy, S. and Gonzlez, E.A., 2015. Competing for the disability tourism marketa comparative exploration of the factors of accessible tourism competitiveness in Spain and Australia.Tourism Management,47, pp.261-272. Wang, D. and Ap, J., 2013. Factors affecting tourism policy implementation: A conceptual framework and a case study in China.Tourism Management,36, pp.221-233.
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